;

Skip to main content

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Which ad works, when, where and how often? modeling the effects of direct television advertising

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2000 Vol 37:1 p 32-46

Authors / Editors

Tellis G; Chandy R; Thaivanich P

Biographies

Publisher

© 2000, American Marketing Association

Publication Year

2000

Download

Download document