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Which ad works, when, where and how often? modeling the effects of direct television advertising

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2000 Vol 37:1 p 32-46

Authors / Editors

Tellis G; Chandy R; Thaivanich P

Biographies

Chandy R

Publisher

© 2000, American Marketing Association

Publication Year

2000

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