;

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs

Journal

Marketing Science

Subject

Marketing

Publishing details

Authors / Editors

Hassan M; Prabhu J; Chandy R K; Narasimhan O

Biographies

Publication Year

2022

Keywords

Micro-entrepreneurs, lease, possession, informal property rights, innovation in marketing practice, performance.