What to say when: advertising appeals in evolving markets
Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Authors / Editors
Chandy R;Tellis G;MacInnis D;Thaivanich P
Biographies
Publication Year
2001
Available on ECCH
No
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Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Authors / Editors
Chandy R;Tellis G;MacInnis D;Thaivanich P
Biographies
Publication Year
2001
Available on ECCH
No