What if my business idea won’t work?”

Journal

London Business School Review

Subject

Marketing

Publishing details

London Business School Review 2015

Authors / Editors

Mullins J

Biographies

John Mullins

Publication Year

2015

Abstract

John Mullins explains why it pays to challenge your business idea before throwing time and money at it.

Keywords

Published online 01 May 2015

Publication Notes

Article also published Forbes.com, May 22, 2015

Available on ECCH

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