Variability of attitudinal repeat-rates
Journal
International Journal of Research in Marketing
Subject
Marketing
Publishing details
International Journal of Research in Marketing 1997 Vol 14:5 p 437-450
Authors / Editors
Dall'Olmo Riley F;Ehrenberg A S C;Castleberry S B;Barwise T P
Biographies
Publication Year
1997
Available on ECCH
No