Tragic choices: Autonomy and emotional responses to medical decisions

Journal

Journal of Consumer Research

Subject

Marketing

Authors / Editors

Botti S; Orfali K; Iyengar S S

Biographies

Publication Year

2009

Keywords

Affect/emotions/mood; Choice (brand or product level); Judgement and decision making; Public policy issues; Depth/long interviews; Ethnography; Experimental design and analysis (ANOVA); Grounded theory