Skip to main content

Please enter a keyword and click the arrow to search the site

Think again: Fine-tuning your strategic thinking


Business Strategy Review


Strategy and Entrepreneurship

Authors / Editors

Markides C


Publication Year



Strategy is part of the core curriculum of any business school. It is also part of the core logic that drives successful businesses. Yet, despite its fundamental importance, strategy remains a controversial field of both study and practice. Cutting through the clutter, this article was originally published in 2001, but the thinking of Costas Markides is as timely as ever. “Strategic innovation has the potential to take third-rate companies and elevate them to industry leadership status,” says Markides, “and it can take established industry leaders and destroy them in a short period of time.” All the more reason why you should be sure your strategic thinking is not only focused, but balanced. Here's how to fine-tune how you create and review your strategy.

Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox