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The value of simple models in new product forecasting and customer-base analysis

The value of simple models in new product forecasting and customer-base analysis

Journal

Applied Stochastic Models in Business and Industry

Subject

Marketing

Publishing details

Applied Stochastic Models in Business and Industry 2005 Jul-Oct Vol 21:4/5 p 461-473

Authors / Editors

Fader P S;Hardie B G S

Biographies

Bruce Hardie

Publication Year

2005

Publication Research Centre

Centre for Marketing

Available on ECCH

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