The incumbent's curse? Incumbency, size and radical product innovation
Journal
Journal of Marketing
Subject
Marketing
Publishing details
Authors / Editors
Chandy R;Tellis G
Biographies
Publication Year
2000
Available on ECCH
No
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Journal
Journal of Marketing
Subject
Marketing
Publishing details
Authors / Editors
Chandy R;Tellis G
Biographies
Publication Year
2000
Available on ECCH
No