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The evolution of digital dominance: how and why we got to GAFA

Subject

Marketing

Publishing details

In: Moore M and Tambali D (eds) Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press. ISBN 9780190845124

Authors / Editors

Barwise T P;Watkins L

Biographies

Patrick Barwise

Publication Year

2018

Available on ECCH

No


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