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Starting low but ending high: a reversal of the anchoring effect in auctions

Journal

Journal of Personality and Social Psychology

Subject

Organisational Behaviour

Publishing details

Journal of Personality and Social Psychology 2006 Vol 90:6 p 975-986

Authors / Editors

Ku G;Galinsky A D;Murnighan J K

Biographies

Gillian Ku

Publication Year

2006

Available on ECCH

No


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