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Raising capital for Financial Butler (B) (Chinese)

Subject

Marketing, Strategy and Entrepreneurship

Authors / Editors

Stroube B;Bikard M;Mark K

Biographies

Publication Year

2017

Abstract

This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, “democratising” access to quality financial advice for individuals. The case describes how the protagonist evaluates the opportunity, creates a strategy to raise funding for the business and reacts to obstacles in his path to creating a FinTech firm. It is split into three parts. The “A” case provides the background to the venture, data on the industry and market and examples of Hungerford’s first pitch. The “B” case reveals that Hungerford’s many pitches have ended in failure, obliging him to refine his approach; the “C” case reveals how he finally achieved success on his 48th pitch to a venture capital firm.

Topic List

Entrepreneurship

Industry

Fintech

LBS Case Number

CS-17-008_CN

Location

United States

Available on ECCH

No


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