Patrick McGinnis
Subject
Finance, Marketing
Authors / Editors
Mullins J;Hughes J;Putimahtama T
Biographies
Publication Year
2021
Abstract
The case analyses the scenario facing Paddy McGiness, the sole founder of Breathe coffee shop in Hays, Kansas, as he seeks to launch his new business without seeking any external financing. The case explores the various mindsets that characterise many entrepreneurs and uses Mullins’ texts ‘The Counter-Conventional Mindsets of Entrepreneurs’ and ‘Use Customer Cash to Fund Your Startup’ to examine customer-funded business models.
Topic List
Entrepreneurship
Industry
Coffee market
LBS Case Number
CS-21-019
Location
Global, United States
Publication Notes
Available on ECCH
No
