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Patrick McGinnis

Subject

Finance, Marketing

Authors / Editors

Mullins J;Hughes J;Putimahtama T

Biographies

Publication Year

2021

Abstract

The case analyses the scenario facing Paddy McGiness, the sole founder of Breathe coffee shop in Hays, Kansas, as he seeks to launch his new business without seeking any external financing. The case explores the various mindsets that characterise many entrepreneurs and uses Mullins’ texts ‘The Counter-Conventional Mindsets of Entrepreneurs’ and ‘Use Customer Cash to Fund Your Startup’ to examine customer-funded business models.

Topic List

Entrepreneurship

Industry

Coffee market

LBS Case Number

CS-21-019

Location

Global, United States

Available on ECCH

No


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