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MOVE Guides (A)

Subject

Economics, Marketing

Authors / Editors

Mullins J;Putimahtama T

Biographies

John Mullins

Publication Year

2021

Abstract

It was a crisp autumn day in London in 2012. Brynne Kennedy and Steve Black, the co-founders of MOVE Guides, were huddling with their lead software developer, Peter Almasi, and their lead angel investor, Kevin Eyres. Their fledgling business had come a long way since its July launch, with pilot programmes underway at Amazon, Tesco and Oliver Wyman. With limited resources in terms of cash and people, they were wrestling with a crucial decision about how best to proceed with their dream of taking the hassle out of the process of corporate moves – hassle that was acutely felt not only by those moving, but also by the HR professionals tasked with administering the moves.

Topic List

Entrepreneurship

Industry

Management consultancy

LBS Case Number

CS-19-007

Location

Global

Publication Notes

https://publishing.london.edu/cases/move-guides-a/

Available on ECCH

No


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