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Modeling the microeffects of television advertising: which ad works, when, where,

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2005 Vol 24:3 p 351-366

Authors / Editors

Tellis G;Chandy R;MacInnis D;Thaivanich P

Biographies

Rajesh Chandy

Publication Year

2005

Publication Notes

Published as Practice Prize Reports (part 2)

Available on ECCH

No


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