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Modeling loss aversion and reference dependence effects on brand choice

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 1993 Fall Vol 12:4 p 378-394

Authors / Editors

Hardie B G S;Johnson E J;Fader P S

Biographies

Bruce Hardie

Publication Year

1993

Publication Notes

RAE96-1 ISSN 07322399

Available on ECCH

No


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