Modeling loss aversion and reference dependence effects on brand choice
Journal
Marketing Science
Subject
Marketing
Publishing details
Marketing Science 1993 Fall Vol 12:4 p 378-394
Authors / Editors
Hardie B G S;Johnson E J;Fader P S
Biographies
Publication Year
1993
Publication Notes
RAE96-1 ISSN 07322399
Available on ECCH
No