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Modeling customer lifetime value

Journal

Journal of Service Research

Subject

Marketing

Publishing details

Journal of Service Research 2006 November Vol 9 p 139-155

Authors / Editors

Gupta S;Hanssens D;Hardie B G S;Kahn W;Kumar V;Lin N;Ravishankar N;Sriram S

Biographies

Bruce Hardie

Publication Year

2006

Available on ECCH

No


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