Modeling consumer choice among SKUs

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 1996 Nov Vol 33:4 p 442-452

Authors / Editors

Fader P S; Hardie B G S

Biographies

Publication Year

1996

Publication Notes

Winner of the 1997 Paul E Green Award for the paper demonstrating the most potential to contribute to the practice of marketing research. Finalist (Runner-up) for the 2001 William F O'Dell Award.