Measuring up: Dashboarding for innovators
Journal
Business Strategy Review
Subject
Marketing
Publishing details
Authors / Editors
Mullins J W
Biographies
Publication Year
2011
Abstract
If you cannot measure it, you cannot improve it,” remarked Lord Kelvin in the 19th century. Organisations and managers have been heeding his advice ever since. But what does this mean for new ventures?John Mullins and Randy Komisar measure up.
Available on ECCH
No
