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Liberating creativity: why your business has to find a way

Journal

London Business School Review

Subject

Marketing

Authors / Editors

Hytner R

Biographies

Publication Year

2016

Abstract

Being creative isn’t an abstract concept or a pursuit for an exclusive minority. It’s simply a way to think through problems and do things differently – and everyone must take ownership, says LBS’s Richard Hytner

Publication Notes

Published online 07 Sep 2016

Available on ECCH

No


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