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Language in multimedia: interaction of spoken and written information

Journal

Journal of Consumer Research

Subject

Marketing

Publishing details

Journal of Consumer Research 1998 Jun Vol 25:1 p 26-37

Authors / Editors

Tavassoli N T

Biographies

Nader Tavassoli

Publication Year

1998

Publication Notes

1999 Robert Ferber Award: honorable mention

Available on ECCH

No


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