Key questions on innovation in the B-to-B context
Subject
Marketing
Publishing details
In Gary Lilien and Rajdeep Grewal (eds.) Handbook of Business to Business Marketing, Gary Lilien and Rajdeep Grewal (eds.) 2011, Edward Elgar
Authors / Editors
Tellis G;Chandy R;Prabhu J
Biographies
Publication Year
2011
Available on ECCH
No
