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Key questions on innovation in the B-to-B context

Subject

Marketing

Publishing details

In Gary Lilien and Rajdeep Grewal (eds.) Handbook of Business to Business Marketing, Gary Lilien and Rajdeep Grewal (eds.) 2011, Edward Elgar

Authors / Editors

Tellis G; Chandy R; Prabhu J

Biographies

Publication Year

2011