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Julie Brighton

Subject

Economics, Marketing

Authors / Editors

Mullins J

Biographies

John Mullins

Publication Year

2018

Abstract

Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in her first year.

Topic List

Assessing market potential, Consumer good, , Entrepreneurs, Forecasting methods, New product launching

Industry

Domestic appliances

LBS Case Number

CS-01-021

Location

United States

Publication Notes

https://publishing.london.edu/cases/julie-brighton/

Available on ECCH

No


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