Innovation typologies
Subject
Marketing
Publishing details
in Wiley International Encyclopedia of Marketing 2011 Wiley-Blackwell
Authors / Editors
Chandy R; Prabhu J
Biographies
Publication Year
2011
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Subject
Marketing
Publishing details
in Wiley International Encyclopedia of Marketing 2011 Wiley-Blackwell
Authors / Editors
Chandy R; Prabhu J
Biographies
Publication Year
2011