Skip to main content

Please enter a keyword and click the arrow to search the site

Innovating through services, co-creation and supplier integration : cases from China


International Journal of Production Economics


Management Science and Operations

Publishing details

International Journal of Production Economics 2016 Vol 171:3 p 289-300

Authors / Editors

Zhang M;Zhao X;Voss C;Zhu G


Publication Year



To develop and gain competitive advantage, Chinese manufacturers are innovating by developing solutions that include both tangible and intangible components. Service-dominant logic, which views supply chains as co-creation and resource integration networks, provides a useful perspective for investigating the roles of services, suppliers and customers in innovation. This study empirically explores how innovations are developed through services, co-creation with customers and supplier integration in China. This study uses an exploratory multiple-case-study approach. The data collection involves six manufacturing firms from the Pearl River Delta in China. We empirically identify two types of services (support services and solution services), two methods of co-creation (information acquisition and co-production) and two types of integration (internal integration and supplier integration). This study finds that support services and internal integration positively associate with information acquisition from customers. Solution services require both supplier integration and co-production with customers. This study contributes to the literature by providing empirical evidence on the roles of services in innovation and how to acquire resources and knowledge that is critical for innovation through collaboration with supply chain partners. The findings also provide guidelines to managers on how to use services, co-creation and integration to innovate efficiently and effectively.


Innovation; Services; Co-creation; Supplier integration; Service-dominant logic

Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox


Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.