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How reliable are neuromarketers’ measures of advertising effectiveness?

Journal

Journal of Advertising Research

Subject

Marketing

Publishing details

Journal of Advertising Research 2015 Vol 55:2 p 176-191

Authors / Editors

Varan D;Lang A;Barwise P;Weber R;Bellman S

Biographies

Patrick Barwise

Publication Year

2015

Available on ECCH

No


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