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Historical research in marketing strategy: method, myths, and promise

Subject

Marketing

Publishing details

in Moorman C and Lehmann D eds., Cool tools for assessing marketing strategy performance, Boston, MA: Marketing Science Institute, 2004

Authors / Editors

Chandy R;Golder P;Tellis G

Biographies

Rajesh Chandy

Publication Year

2004

Available on ECCH

No


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