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From invention to innovation: conversion ability in product development

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2006 August Vol 43:3 p 494-508

Authors / Editors

Chandy R;Hopstaken B;Narasimhan O;Prabhu J

Biographies

Rajesh Chandy

Publication Year

2006

Available on ECCH

No


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