Firing up your neurons of choice
Journal
Business Strategy Review
Subject
Marketing
Publishing details
Authors / Editors
Janiszweski C;Kuo A;Tavassoli N T
Biographies
Publication Year
2013
Abstract
Chris Janiszewski, Andrew Kuo, and Nader T Tavassoli. ‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice.’Journal of Consumer Research.
Available on ECCH
No