Firing up your neurons of choice

Journal

Business Strategy Review

Subject

Marketing

Publishing details

Business Strategy Review 2013 Vol 24:2 p 78

Authors / Editors

Janiszweski C;Kuo A;Tavassoli N T

Biographies

Nader Tavassoli

Publication Year

2013

Abstract

Chris Janiszewski, Andrew Kuo, and Nader T Tavassoli. ‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice.’Journal of Consumer Research.

Available on ECCH

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