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Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited

Journal

Journal of Interactive Marketing

Subject

Marketing

Publishing details

Journal of Interactive Marketing 2007 Summer Vol 21 p 55-71

Authors / Editors

Fader P S;Hardie B G S;Jerath K

Biographies

Bruce Hardie

Publication Year

2007

Available on ECCH

No


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