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Eclectic reading


Business Strategy Review



Publishing details

Business Strategy Review 2012 Spring Vol 23:1 p 68-69

Authors / Editors

Tavassoli N T


Publication Year



If ever a field of study was both science and art, marketing seems to fit the bill. Which may be why Nader Tavassoli has a keen interest in diverse subjects: branding, consumer cognition, communication effectiveness, consumer behaviour across cultures and several others. What keeps his mind open to a constant flow of new possibilities? As you'll see by his suggested top ten list of books to read, Tavassoli believes strongly in delving into the arts and sciences.

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