Eclectic reading
Journal
Business Strategy Review
Subject
Marketing
Publishing details
Business Strategy Review 2012 Spring Vol 23:1 p 68-69
Authors / Editors
Tavassoli N T
Biographies
Publication Year
2012
Abstract
If ever a field of study was both science and art, marketing seems to fit the bill. Which may be why Nader Tavassoli has a keen interest in diverse subjects: branding, consumer cognition, communication effectiveness, consumer behaviour across cultures and several others. What keeps his mind open to a constant flow of new possibilities? As you'll see by his suggested top ten list of books to read, Tavassoli believes strongly in delving into the arts and sciences.
Available on ECCH
No
