Do I Like It if You Choose for Me? The Influence of Relationship Norms on Consumer Satisfaction
Subject
Marketing
Publishing details
in Gavan J. Fitzsimons and Vicki G. Morwitz (ed.) Advances in Consumer Research, 34, 161-62
Authors / Editors
Aggarwal P;Botti S
Biographies
Publication Year
2007
Available on ECCH
No