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Disruptive innovation at the bottom of the pyramid: What role can western incumbents play?

Subject

Strategy and Entrepreneurship

Publishing details

In Disruptive Innovation in Chinese and Indian Businesses, New York: Routledge 2013 p 167-178

Authors / Editors

Markides C

Biographies

Costas Markides

Publication Year

2013

Available on ECCH

No


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