Creating boundary-breaking, marketing-relevant consumer research

Journal

Journal of Marketing

Subject

Marketing

Authors / Editors

MacInnis D J; Morwitz V G; Botti S; Hoffman D; Kozinets R; Lehmann D R; Lynch J G Jr; Pechmann C

Biographies

Publication Year

2020

Keywords

Consumer research; Marketing; Breaking boundaries; Broad impact; Marketplace stakeholders