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Consumer experiences with marketing technology: solving the tensions between benefits and costs

Journal

NIM Marketing Intelligence Review

Subject

Marketing

Publishing details

NIM Marketing Intelligence Review 2022 Vol 14:2 p 25-29

Authors / Editors

Puntoni S;Walker Reczek R;Giesler M;Botti S

Biographies

Simona Botti

Publication Year

2022

Available on ECCH

No


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