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Consumer co-creation in new product development

Journal

Journal of Service Research

Subject

Marketing

Publishing details

Journal of Service Research 2010 August Vol 13:3 p 283-296

Authors / Editors

Hoyer W;Chandy R;Dorotic M;Krafft M;Singh S S

Biographies

Rajesh Chandy

Publication Year

2010

Available on ECCH

No


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