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Choice freedom

Journal

Journal of Consumer Psychology

Subject

Marketing

Publishing details

Journal of Consumer Psychology 2023 Vol 33:1 p 143-166

Authors / Editors

Botti S;Iyengar S S;McGill A L

Biographies

Simona Botti

Publication Year

2023

Abstract

Individuals seek and value choice freedom, firms provide consumers ever-increasing opportunities to exercise it, citizens worry about protecting their right to choose freely, and scholars across different disciplines study the topic around the globe. We adopt a consumer psychology perspective to systematize the vast literature on choice freedom, and we present a framework to examine the relationship between choice freedom and personal and societal wellbeing. We begin by proposing choice freedom as an antecedent of autonomy and personal control and by clarifying the meaning of these interrelated constructs. We then use autonomy and personal control as separate processes to explain benefits and limits of choice freedom for wellbeing, and we review interventions that mitigate the limits. Finally, we discuss future research questions related to autonomy and personal control. Whereas extant literature focuses on the presence of freedom and on the relationship between choice freedom and the individual, we reflect on the extent to which consumers actually have freedom of choice and on the role of others in the provision and exercise of choice freedom.

Publication Notes

[Invited Review]

Available on ECCH

No


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