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An affair of the heart


London Business School Review



Authors / Editors

Hytner R


Publication Year



Why emotions matter when it comes to branding. Richard Hytner, Deputy Chairman of Saatchi & Saatchi Worldwide and London Business School (LBS) Adjunct Professor of Marketing, talks about brands that command Loyalty Beyond Reason

Publication Notes

Published online 07 Sep 2015

Available on ECCH


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