An affair of the heart
Journal
London Business School Review
Subject
Marketing
Publishing details
Authors / Editors
Hytner R
Biographies
Publication Year
2016
Abstract
Why emotions matter when it comes to branding. Richard Hytner, Deputy Chairman of Saatchi & Saatchi Worldwide and London Business School (LBS) Adjunct Professor of Marketing, talks about brands that command Loyalty Beyond Reason
Publication Notes
Published online 07 Sep 2015
Available on ECCH
No