Algorithm-based advertising: unintended effects and the tricky business of mitigating adverse outcomes

Journal

NIM Marketing Intelligence Review

Subject

Marketing

Publishing details

NIM Marketing Intelligence Review 2021 Vol 13:1 p 24-29

Authors / Editors

Lambrecht A; Tucker C

Biographies

Lambrecht A

Publication Year

2021

Keywords

Algorithms; Ad auctions; Discrimination; Gender; Bias; STEM