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Must be 0 to 5000",[],{"sys":"9526"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9527"},{"sys":"9528"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9529"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9530"},{"sys":"9531"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9532"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9533"},{"sys":"9534"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9535"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9536"},{"sys":"9537"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9538"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9539"},{"sys":"9540"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9541"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9542"},{"sys":"9543"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9544"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9545"},{"sys":"9546"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9547"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9548"},{"sys":"9549"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9550"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9551"},{"sys":"9552"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9553"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9554"},{"sys":"9555"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9556"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9557"},{"sys":"9558"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9559"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9560"},{"sys":"9561"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9562"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9563"},{"sys":"9564"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9565"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9566"},{"sys":"9567"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9568"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9569"},{"sys":"9570"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9571"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9572"},{"sys":"9573"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9574"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9575"},{"sys":"9576"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9577"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9578"},{"sys":"9579"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9580"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9581"},{"sys":"9582"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9583"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9584"},{"sys":"9585"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9586"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9587"},{"sys":"9588"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9589"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9590"},{"sys":"9591"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9592"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9593"},{"sys":"9594"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9595"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9596"},{"sys":"9597"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9598"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9599"},{"sys":"9600"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9601"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9602"},{"sys":"9603"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9604"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9605"},{"sys":"9606"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9607"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9608"},{"sys":"9609"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9610"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9611"},{"sys":"9612"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9613"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9614"},{"sys":"9615"},[],{"sys":"9616"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9617"},{"sys":"9618"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9619"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9620"},{"sys":"9621"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9622"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9623"},{"sys":"9624"},[],{"sys":"9625"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9626"},{"sys":"9627"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9628"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9629"},{"sys":"9630"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9631"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9632"},{"sys":"9633"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9634"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9635"},{"sys":"9636"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9637"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9638"},{"sys":"9639"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9640"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9641"},{"sys":"9642"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9643"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9644"},{"sys":"9645"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9646"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9647"},{"sys":"9648"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9649"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9650"},{"sys":"9651"},[],{"sys":"9652"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9653"},{"sys":"9654"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9655"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9656"},{"sys":"9657"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9658"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9659"},{"sys":"9660"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9661"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9662"},{"sys":"9663"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9664"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9665"},{"sys":"9666"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9667"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9668"},{"sys":"9669"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9670"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9671"},{"sys":"9672"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9673"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9674"},{"sys":"9675"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9676"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9677"},{"sys":"9678"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9679"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9680"},{"sys":"9681"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9682"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9683"},{"sys":"9684"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9685"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9686"},{"sys":"9687"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9688"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9689"},{"sys":"9690"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9691"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9692"},{"sys":"9693"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9694"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9695"},{"sys":"9696"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9697"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9698"},{"sys":"9699"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9700"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9701"},{"sys":"9702"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9703"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9704"},{"sys":"9705"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9706"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9707"},{"sys":"9708"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. Must be 0 to 100",[],{"sys":"9709"},"3UFHKE2wqHZhIsfvgU46ec","2023-09-20T13:04:05.768Z",{"sys":"9710"},{"sys":"9711"},"ERROR_VERBAL_SCORE_OUT_OF_RANGE","The Verbal score is out of range. Must be 0 to 5000",[],{"sys":"9712"},"YrzxutLwEYJvMMrb2AYSa","2023-09-20T13:04:31.901Z",{"sys":"9713"},{"sys":"9714"},"ERROR_YEAR_OF_GRADUATION_OUT_OF_RANGE","The Year of graduation must be a year from 1930 to 3000.",[],{"sys":"9715"},"4eCYdHl8ik6HKotGL6anRq","2023-09-20T13:04:50.761Z",{"sys":"9716"},{"sys":"9717"},"ERROR_YEAR_OF_GRADUATION_REQUIRED","The Year of graduation is required.",[],{"sys":"9718"},"DnH6tUHnKOVOd9GJC3rjA","2023-09-20T13:05:13.358Z",{"sys":"9719"},{"sys":"9720"},"ERROR_YEAR_OF_STUDY_REQUIRED","The Year of study is required.",[],{"sys":"9721"},"2qYwY04QJcppST6EWS471t","2023-09-20T13:05:34.330Z",{"sys":"9722"},{"sys":"9723"},"ERROR_YEARS_OF_EXPERIENCE_OUT_OF_RANGE","The years of experience must be a value from 0 to 100",[],{"sys":"9724"},"3atweCJ5L2nslOEwS1rf3s","2023-09-20T13:05:53.133Z",{"sys":"9725"},{"sys":"9726"},"ERROR_YEARS_OF_EXPERIENCE_REQUIRED","The Years of experience is required.",[],{"sys":"9727"},"Bwd1VpqRqRawliuw8TRX5","2023-09-20T13:06:13.216Z",{"sys":"9728"},{"sys":"9729"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_OUT_OF_RANGE","The Years of Management experience must be a value from 0 to 100",[],{"sys":"9730"},"6S7Jth8itIvHWbXrDEwS9i","2023-09-20T13:06:31.737Z",{"sys":"9731"},{"sys":"9732"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_REQUIRED","The Years of Management experience is required.",[],{"sys":"9733"},"3AKafeCBrrWjNlkCBCIWKp","2023-09-20T13:06:51.374Z",{"sys":"9734"},{"sys":"9735"},"ERROR_WHAT_LED_YOU_REQUIRED","The what led you is required.",[],{"sys":"9736"},"4AymRWvShS9lWL3khCjq8E","2023-09-20T13:07:13.947Z",{"sys":"9737"},{"sys":"9738"},"USER_NOT_FOUND","The user identity was not found in the identity provider. (Perhaps when the User identity was deleted or modified in another session.)",[],{"sys":"9739"},"1Tx9Kcgq5FkwYAhHOzhjPF","2024-02-26T10:33:21.424Z",{"sys":"9740"},{"sys":"9741"},"ERROR_PERSONAL_INFO_IN_PASSWORD","Personal Information used in the Password.",[],{"sys":"9742"},"5o9NtycIy9yvecqP46LIKu","2024-03-13T14:23:45.687Z","2024-03-13T14:24:59.898Z",{"sys":"9743"},{"sys":"9744"},"ERROR_ERROR_GMAT_FOCUSTOTAL_SCORE_MUST_END_IN_FIVE","GMAT Focus total score should end with 5",[],{"sys":"9745"},"5o8KPcbDMJygf0kZomoZZ2","2024-03-13T16:17:08.949Z",{"sys":"9746"},{"sys":"9747"},"ERROR_GMAT_FOCUSTOTAL_SCORE_OUT_OF_RANGE","GMAT Focus total score range should be between 205–805",[],{"sys":"9748"},"6AW1mcaqnckiTqGoV79yqf","2024-04-08T12:01:39.499Z",{"sys":"9749"},{"sys":"9750"},"BROCHURE_NOT_FOUND","There is no brochure attached to this 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Please log in.",{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"9012"},{},[],"London Business School takes your privacy seriously. We may process your personal information for carefully considered, specific purposes which enable us to enhance our services and benefit our customers. Please note that by subscribing now you may from time to time receive other emails from LBS about events or other activities that we think might interest you. ","text",{"uri":"6012"},["11624"],"hyperlink",{},[]," to learn more.",{},[],"We hope you enjoy our thought leadership.",{},[],{},[],{"uri":"6012"},["11625"],{},[],{},[],"We have added your email address to our mailing list and we hope you enjoy our thought leadership.\n\n",{},[],{},[],{},[],"\n\n ",{"uri":"10111"},["11626","11627"],{},[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},"//images.london.edu/hxo16fanegqh/5949b9bf-e332-43d7-82d1-c7a17e3345d0-asset/fd57c55e1428f68ee642185033f754ec/subscribe_image_desktop-5949b9bfe33243d782d1c7a17e3345d0.png",{"size":33087,"image":"11628"},"subscribe_image_desktop-5949b9bfe33243d782d1c7a17e3345d0.png",{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"9012"},{},[],"Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: ",{},["11629"],"https://london.edu/my-profile-preferences",{},[]," or by unsubscribing through the link provided in our emails. ",{"uri":"11630"},["11631"],{},[]," for more information on your rights.",{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},"//images.london.edu/hxo16fanegqh/59DJwWjhA33zDMRDgVhmUx/52847efe213e28744e3db1520db0f408/lbs.png",{"size":78311,"image":"11632"},"lbs.png","errorMessages",{"width":482,"height":271},{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"9012"},{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"9012"},{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},"

He teaches on the following programmes:

\n
\n

Mergers and Acquisitions

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Marcus Alexander is Adjunct Professor of Strategy and Entrepreneurship at London Business School.
\n
\nHe received his MA from Oxford University; and his MBA from Harvard Business School, where he was a Harkness Fellow, Baker scholar, Loeb Rhodes Fellow, the Ford scholar and winner of the Wolfe Award
\n
\nMarcus is an expert on the relationship between individual business units and the 'corporate parent'; and on the management of multi-business groups, especially in international contexts.
\n
\nHis research focuses on: group-level strategy and the role of the corporate centre; managing globally; strategy process and strategic agility; and mergers, acquisitions and alliances.
\n
\nMarcus Alexander is a Visiting Professor at Vlerick Business School in Belgium. He was previously an Associate Fellow at Oxford University and Director of the Ashridge Strategic Management Centre.
\n
\nHe consults to multinational companies in Energy, Financial Services, Media, Retail and FMCG and has worked with more than 50 Group CEO’s over 3 decades. He has been a non-executive director of six companies in four countries and is on the advisory board of a private equity firm.
\n
\nPrior to joining London Business School, Marcus worked in investment banking; in strategy consulting at the Boston Consulting Group; and co-founded a business that he subsequently sold to an advertising group.
\n
\nHe has published many articles in leading practitioner journals. Among them: “The Real Job of Boards,” Business Strategy Review (2010); “When You Shouldn't Go Global,” Harvard Business Review (2008); “What’s Wrong with Strategy?” Harvard Business Review (1997); “The Value of the Parent Company,” California Management Review (1995); and “Corporate Strategy: the Quest for Parenting Advantage,” Harvard Business Review (1995).
\n
\nMarcus has also co-authored a number of books, including: Strategy for the Corporate Level (with A Campbell, J Whitehead and M Goold, Wiley, 2014); and Corporate-Level Strategy: Creating Value in the Multibusiness Company (with M Goold and A Campbell, Wiley, 1994).
\n
\nHe has contributed to leading news outlets including the BBC, CNN, CNBC, The Times, and the Financial Times.
\n
\nOver the last 25 years, Marcus has taught on a wide range of open and tailored programmes at London Business School and other academic institutions including the Danish Technical University, Stockholm School of Economics and the Gordon Institute in Pretoria. He was also a tutor at Eliot House, Harvard University.

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Teaching portfolio

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Widely seen as the key for ensuring quality in corporate governance, the board of directors has been a particular focal point for reform. Harry Korine, Marcus Alexander and Pierre-Yves Gomez believe that more leadership at board level could avert many corporate crises in the future.
\n
\n $\"Therealjobofboards\"$ Over the last decade, great efforts have been made to improve the corporate governance of publicly quoted corporations in the UK and US as well as those in France, Germany, Switzerland and elsewhere. Nonetheless, as the financial crisis has shown (at least in the case of banks and insurance companies), adequate corporate governance is not yet assured. Boards are still not working as they should. Why is it that less than 10 years after Enron, Worldcom and Parmalat, we are again mulling over corporate governance failures as significant as Lehman Brothers, RBS and UBS? The recent corporate governance failures in the finance industry follow precisely the same pattern as their predecessors earlier in the decade: in practically every major case of corporate governance failure of the last 10 years, the corporation’s survival was put at stake in the unreserved pursuit of strategic fashion.
\n
\nBroadly speaking, the past decade provided three transformative opportunities for growth: globalisation (throughout the period), the Internet (especially to 2000) and exceptionally cheap and easy credit (from 2002 to 2006). Each of these opportunities for industry transformation also engendered its own strategic fashion: go global or go bust, the Internet changes everything, or play the leverage game. Globalisation, the Internet and easy credit were truly transformative opportunities, but they were not good business for all of the corporations that boarded the respective bandwagons. Rather than insisting on the essential question of how their corporation should respond to the transformative opportunity, directors of Ahold, Worldcom, UBS and others got caught up in the hype, the promises of quick riches and the need to keep up with their industry peers. They became victims of strategic fashion.

After a fashion

Policy makers and legal experts are currently working overtime to come up with new mechanisms for preventing governance failure. We worry that the regulatory push for more detailed compliance manuals or better-articulated codes of conduct will not help boards of directors prevent the next wave of corporate governance failures. Rather than putting the accent on the exercise of prudence, boards are being primed to zero in on questions of financial and legal detail that reveal the signs of trouble only post hoc — after the pursuit of strategic fashion has gone bad.
\n
\nThe real job of the board consists of acting up front to protect the corporation against strategic fashions. Not only should boards discuss long-term strategy, they should specifically focus on formulating appropriate responses to transformative opportunities. Understanding the difference between strategic fashion and a transformative opportunity is critical to the success of any board.
\n
\nA transformative opportunity for growth represents radically different conditions for doing business that have the potential to change the rules of competition in multiple industries. For example, the onset of globalisation — with the whole world involved in a global marketplace and most previously protected industries opened — posed profound questions for the management of a value chain. For almost everybody, globalisation raised the spectre of global competition in what were previously national or regional businesses.
\n
\nTransformative opportunities for growth invariably produce winners and losers. Both the highly successful Renault-Nissan alliance and the greatly disappointing Daimler- Chrysler merger can be seen as responses to globalisation. Both the stellar performance of eBay-PayPal and the implosion of Vivendi- Universal are outcomes of the Internet transformation. And JPMorgan Chase and Citibank, in their very different respective current states, are the result of easy credit. In the face of such transformative opportunities, a corporation has to act, and the board of directors cannot stay inactive and silent.
\n
\nHowever, a truly transformative opportunity is so large and so apparently obvious that it engenders strategic fashions.
\n
\nStrategic fashions are perversions of the transformative opportunity. Under the hold of a strategic fashion, reasoned debate and careful choice go out the window. All that is heard is some variation of a mantra about joining the corporate bandwagon: “Everyone is doing it; we’ll get killed or downgraded if we don’t!” Consider, for example, how bank after bank moved into speculative buying and selling of mortgage bundles that lacked actual, valuable real estate as underpinning for their risk taking.
\n
\nThe publicly quoted corporation is especially prone to strategic fashions. None of the larger family-owned or family dominated corporations went global with such a vengeance or took to the Internet with as much abandon as their publicly owned competitors. And none of the former went bust in the process. Similarly, family-owned banks such as Pictet were more sceptical of the various manifestations of easy credit than their publicly owned rivals, and many have actually benefited from the ensuing financial crisis by attracting thousands of new clients in search of a safe haven.
\n
\nWhereas family-owned corporations can decide for themselves without concern for shareholders, there is always pressure on the management and the board of the publicly quoted corporation to adhere to a strategic path that all the different stakeholders can easily agree upon. It is in this context that shareholders in the guise of fund managers and analysts demand that management take an active stand on the latest strategic fashion. The news media want to know what management is doing to be ‘with it’. And even regulators may put pressure on the corporation to act (particularly situations in which the state is still an important shareholder, such as in the former telecom, post and energy monopolies). For their part, executives interested in making a mark and building a reputation during their generally limited time in office will have great difficulty resisting the temptation to roll the dice. When there is broad stakeholder agreement on what should be done, it is very hard to stand out from the crowd; the corporation is put in precisely the situation in which Keynes said that it is “better for reputation to fail conventionally than to succeed unconventionally” (The General Theory of Employment, Interest and Money, 1936).
\n
\nSome industries are more prone to strategic fashion than others. As both makers and takers of strategic fashion, the publicly quoted universal banks have been particularly hard hit by the last 10 years of transformative opportunities turned to strategic fashions. On the one hand, globalisation, the Internet and cheap credit are all apposite to the banking business; banks had to take a stand on every one of these opportunities. On the other hand, banks were also directly involved, through lending and loan agreements, with client firms that followed every one of the three strategic fashions of the decade. Citibank, for example, not only failed to profit from its own efforts at globalisation and the Internet and lost untold sums in the credit derivative markets but was also an important creditor to Parmalat, Worldcom and AIG. Banks, more than any other industry, except perhaps insurance (similarly exposed, as providers of capital), should be especially mindful of strategic fashions. In finance, strategic fashions almost always have double-whammy potential.
\n
\nIt is worth noting that pressure to pursue strategic fashions can also arise at a more local level, even in industries that are not exposed to transformative opportunities of the type described above. The pharmaceutical industry is a case in point — even though this is an industry in which globalisation has been gradual and of long standing. The Internet has had little effect on the business model, and cheap credit has not fundamentally altered the equation. The big drug makers also had their fling at following each other down a questionable strategic path these last 10 years. Thus, there are many examples of forward integration through large-scale acquisition that were ill-considered and eventually had to be unwound at a loss. Fortunately for the companies concerned, the ostensible opportunity was not big enough to prompt a betting of the house and risk outright failure of the corporation. The amount of money lost was manageable. Still, even the pursuit of local, industry-level strategic fashion raises governance questions. Did the boards of Big Pharma companies acquiesce to questionable logic? Were they presented with an actionable alternative or did they simply yield to the influence of the crowd?

Leaders and followers

In theory, independent, non-executive directors are in an ideal position to assess transformative opportunities for growth. First of all, by virtue of their distance from the day-to-day running of the business, they are better able to keep big-picture, strategic questions in perspective. Second, they are less likely to be entrenched in the history and culture of the organisation and can therefore challenge accepted thinking. Third, their external networks and outside experience allow them to see trends that cut across sectors or countries, as against the sometimes more parochial view of insiders. Fourth, their focus on the long-term health of the organisation enables them to resist the pressure for short-term gains that might compromise the longer-term existence and growth of the organisation.
\n
\nIn practice, however, the advantages associated with independent directors may actually contribute to pushing boards towards adopting strategic fashions. Focus on big picture trends and lack of detailed operational understanding strongly support high-level pattern recognition that ignores granular difference; lack of feel for history and culture soon leads to overambitious change initiatives; external networks can reinforce the essence of ‘fashion’, by lending credibility to the fashion’s apparent ubiquity; an aim to promote long-term organisational health can turn into a burning desire not to let the organisation slip behind the pack (especially ‘on my watch’), or lose its growth drive or become yesterday’s news, leading to strategic fashion obsession.
\n
\nThe process plays out differently, depending on whether the corporation is a fashion leader or a fashion follower. With fashion leaders, such as Enron, Worldcom or Lehman, the strategy appears to be successful for a time, and the corporation is idolised by the markets and the public. As a result, board members, as well as management, identify too strongly with the new strategy and see themselves as heroes for launching it. Positive feedback and copying by competitors reinforces overconfidence. Praise from many sides encourages everyone involved, including the board, to emphasize their own role in starting the fashion, further increasing commitment. Such a high level of identification with the strategic fashion makes it increasingly difficult to pull back if, for any reason, current results or future prospects cast doubt on the strategy. Instead, both management and board members may make still bolder moves in the same direction to reinforce the feeling of ‘leadership’. (The leaders of Enron, for example, were always looking for the next ‘wow’ to show that they weren’t going off the boil.)
\n
\nWith fashion followers, such as Daimler-Chrysler, Marconi or UBS, the board, especially if it includes members from the fashion leaders, may add to the pressure on management to go with the fashion. In part, this is because the increasing importance of the non-executive director favours the cross-fertilisation of ideas; it is also related to the pressure on corporations and on boards not to stand out. From the point of view of group dynamics, arguing for the pursuit of a strategic fashion allows non-executives to feel they are bringing in something positive and valuable from their outside experiences rather than just chipping away at management proposals. This potentially dangerous cocktail of ‘positive’ pressure is further exacerbated by the fact that the pool of available non-executives is small and highly interlinked; as such, these are ideal conditions for a fashion to grow rapidly, as feedback from the ‘hall of mirrors’ makes a fashion seem pervasive. No one, not managers and not board members, wants to be the last one to jump on.

The role of the board

Standing up to a strategic fashion requires intellectual investment and personal fortitude. Already overloaded, board members will find it much easier in practice to acquiesce. Give the board too much to do, and nothing will be done well. If preserving the long-term health of the corporation is the primary responsibility of the board, then prudence in the face of transformative opportunity and the attendant strategic fashions is its most important job.
\n
\nIf the board of directors were to focus on responding to transformative opportunity and strategic fashion, what questions should it be asking? The first and most critical question a board should ask concerns the existence of a credible alternative. In our experience, boards are often presented with propositions, rather than choices. Thus, at Vivendi, a company looking for new avenues of growth in 1999, board attention was concentrated entirely on the apparently easy value available through expansion in the Internet or entertainment space. The board members of a company that had the financial resources to have gone in almost any direction were offered no real choice. Without a choice between credible alternatives, however, one cannot speak of the board having real decision-making authority. Posing strategy in yes or no terms does not offer the scope for wise judgement.
\n
\nBy contrast, the insistence on a credible alternative focuses board and management attention on the competences needed in order to capitalise on the transformative opportunity for growth at hand. It is natural for boards in which outsiders and part-timers play important roles to put more weight on the opportunities and threats side of the strengths-weaknesses-opportunities threats (SWOT) analysis; after all, the critical examination of strengths and weaknesses requires inside knowledge and takes a considerable amount of time. In most of the cases of corporate governance failure we have studied, however, it is precisely the competence side of the analysis that did not hold up to the aggressive pursuit of a transformative opportunity for growth.
\n
\nIn general, pursuing a transformative opportunity for growth either requires considerable development of existing competences or acquisition of entirely new competences. Faced with the transformative opportunity of globalisation, for example, none of the previously nationalised telecoms, energy-water utilities and posts had the deal-making prowess, the international business experience or the complex organisational management skills required to make a success out of such a business. As a relatively new technology, the question whether to engage the Internet opportunity also put those traditional manufacturing and service companies that wished to pursue it before the question of how to obtain and master the new skills required to leverage it. Similarly, only very few of the banks and insurance companies heavily involved in playing the leverage game had the needed derivative trading and risk management skills that should have been in place to handle such risk. Had the boards of Kelda, Vivendi-Universal or Swiss Re been offered valid, credible alternatives to going global, embracing the Internet or playing the leverage game, they would have been forced to weigh the import of the competence investments involved in following these strategic fashions and to estimate the ultimate cost if things went wrong.
\n
\nThe acquisition, by whatever means, of new competences that are mission-critical can put the future of the corporation at stake. Successful fashion leaders as well as successful fashion followers tend to exploit a transformative opportunity by either building on existing competences or gradually and systematically developing the new competences required. Whether fashion leader or fashion follower, the risk of collapse is particularly great if pursuing the transformative opportunity means destroying existing competences or making such a large investment in new competences that the corporation cannot continue if the new business does not pan out. The former is what happened to corporations like Marconi and Vivendi-Universal that bet the shop in trying to become premier Internet players. The latter scenario is playing out today for many traditional banks around the world.
\n
\nIf the board does decide to go down the path indicated by the transformative opportunity, it needs to be sensitive to the fragility of the strategy chosen. The board should be particularly alert to large-scale efforts to change the face of the corporation in a short time. Many of the best known cases of corporate governance failure of the last 10 years share the symptom of competence acquisitions carried out at breakneck pace that were intended to change the identity of the corporation. The pursuit of a strategic fashion should be accompanied by unusual vigilance by asking key questions such as: How robust is the strategy to changes in macroeconomic assumptions (that is, availability of easy credit)? At the industry level, to what extent are competitors narrowing the field by copying each other? Have we scrutinised internal figures with an eye for overheating? If the composition of revenues and profits has changed dramatically in a short time, do these numbers demand special study? If a significant proportion of profits is due to the effort of a disproportionately small group of people and this situation is new, should we be worried? Strategic fashions typically have the side effect of causing certain indicators to balloon. Part of the board’s duty of prudence is to watch these indicators with great care — practically and in real time — for they are vulnerable to reversal.
\n
\nThere is always an alternative to following strategic fashion, but it takes a clear head and the courage to stand alone against the mania of the moment. If the board does insist on resisting the pressures to go for it, or just decide to go slow, it also has to be able to stand tall and explain why. In the past, boards have preferred to stay in the background, operating outside of public view and scrutiny.
\n
\nIn fact, boards are particularly well placed to explain to the financial markets and to the public at large why it may not be in the long-term interests of the corporation to take up on a strategic fashion. Boards are supposed to function as impartial arbiters, with only the best interests of the corporation at heart. In today’s world of increasing pressure for conformity on all dimensions, including the strategic, only the board has the independence to act differently and the unique and primary credibility to convince the different stakeholders of the wisdom of such a stance. In the future, boards need to put their independence and credibility to better use in protecting the future of the corporation in the public arena.

The best defence

The board of directors of the publicly quoted corporation, as it currently functions, is not likely to be good defence against the corporations falling victim to strategic fashion. Recent reforms in board practice, although intrinsically commendable, are unlikely to alleviate the problem. New reporting requirements and a new emphasis on oversight have meant that, in practice, a great deal of valuable board time is spent on financial and legal detail, to the detriment of strategic debate. In many corporations, an adversarial spirit has replaced the old chumminess, with boards seeing themselves as ‘the police’, and thus management tempted to only tell boards what they want to hear. Even more perniciously, perhaps, board reform has provided a false sense of comfort — to board members and shareholders alike. With all their administrative and committee duties, board members can work really hard and feel they are doing their best, even if they have given the key questions of transformative opportunity and strategic fashion only short shrift.
\n
\nCorporate governance failure linked to the unreserved pursuit of strategic fashion represents a failure of the board of directors to preserve the long-term viability of the corporation. In the special context of the transformative opportunity for growth, only the board can stand between the corporation and its various stakeholders and defend the case for prudence. In Nicomachean Ethics, Aristotle famously praised the virtue of practical wisdom in the direction of public affairs. Practical wisdom may be what boards now need most.

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The fee for the programme is £9,200.*

The programme fee covers all required study materials, programme activities, as well as refreshments and most meals. It also includes access to a well-appointed gym with a swimming pool. It does not include accommodation.

We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.

For more information on what the programme fee covers, please speak to our Client Relationship Manager.

*Fees are subject to change.

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How do boards manage the twin demands of their duties to shareholders and responsibilities towards the environment

In this episode of Leadership Playbook, David Jackson, former Company Secretary of BP, joins Tom Gosling, Executive Fellow at the London Business School for a lively discussion on the topic. Using the example of oil and gas companies, David and Tom explore the role of the board versus the CEO when it comes to strategy development. They also consider board responsibilities around maximizing shareholder value balanced against environmental questions. Finally, they look at the role of shareholder preferences, board duties, and ethics, when it comes to ESG.

",[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},"

Delivering impact: insights from sustainability entrepreneurs

What does it take to launch and scale a sustainability-focused business? In this episode of Entrepreneurship Now, Jane Khedair, Executive Director of the Institute of Entrepreneurship and Private Capital at London Business School, is joined by a diverse panel of impact entrepreneurs, who discuss overcoming problems as a start-up business, their motivations and drivers, and how they accelerated their business development by collaborating with other stakeholders of society. Finally, they consider how to measure the social impact of their ventures, as well as looking at how to find the balance between impact and income.

",[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},"

Leadership Playbook

When uncertainty is the norm and expectations of leaders are higher than ever, how can you equip yourself with what it takes to inspire your people while tackling big business challenges? London Business School faculty and special guests discuss everything from ethical leadership to effectively leading through disruption in this Think at London Business School series.

",[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},[],"

Entrepreneurship Now

From starting up to scaling up, getting your team right to finding the funding you need: what’s it really like to run your own business? Successful founders of ventures reveal the highs and lows of the entrepreneurial journey in this series of interviews for Think at London Business School.

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Good Business

In today’s troubled world the best business leaders are looking beyond profit to purpose and making a positive impact. Join London Business School faculty, alumni and other experts as they explore the role of business in addressing the key challenges facing us all – from inequality to climate change. This series is brought to you by Think at London Business School.

",[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},"

think ahead

How can you navigate the now and be prepared for what’s next? Listen in each month as we convene a panel of London Business School thought leaders and distinguished guests to debate and discuss a hot topic in the business world and beyond. Fresh perspectives on what matters most, brought to you by Think at London Business School.

",[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},"

The Why Podcast

Every piece of academic research starts with a question to answer or puzzle to solve. Listen in as London Business School faculty describe how they set about making new discoveries on a subject they’re curious about, what their findings suggest and what the implications are for you and your business. A Think at London Business School podcast.

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What We Did Next

What We Did Next is a Think at London Business School podcast series that features two alumni in conversation about their lives and careers. If you would like to take part in a future episode, please get in touch.

",[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},"

think ahead is London Business School’s event and podcast series, in which London Business School’s leading faculty and other global experts explore today’s big business issues, giving you future-focused, actionable insights. Our world-class speakers come together to discuss a wide range of relevant topics, including sustainability, AI and the economy

",[],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"11633"},"

Subscribe to think ahead podcasts

Spotify
Apple Podcasts

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Professor Aytekin Ertan joined London Business School in 2014 from Yale University. Aytekin’s research focuses on whether changes in accounting practices or regulation help overcome or create market frictions by studying the impact of these changes on the decision-making of the banking sector. Aytekin has published his research in top journals such as The Accounting Review, the Journal of Accounting and Economics, the Journal of Accounting Research, the Review of Accounting Studies, and the Review of Financial Studies. Aytekin teaches in the EMBA, PhD, and Executive Education programmes. He is on the editorial boards of The Accounting Review and the Review of Accounting Studies and regularly referees for various other top journals.

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The more quantitative the model, the better the valuation. Take your corporate finance knowledge and insight to the next level.",["27189","27190"],[],{"sys":"27191"},"1o95k9jimpLRwcftLeks9z","2023-03-29T15:38:10.893Z",{"sys":"27192"},{"sys":"27193"},"Nav quote Valuation",["27194"],[],{"sys":"27195"},"CLP1tu0M3hS22J7uFVOna","2023-08-02T14:24:44.298Z",{"sys":"27196"},{"sys":"27197"},"Right for you Valuation","right-for-you","This programme is suitable for professionals making or advising on investment decisions, people in finance roles from any industry with a need to build expertise in valuation, and those responsible for optimising the valuation of their organisation.",[],{"sys":"27198"},"2T60QrV8onYHuAvPHPLDyZ","2023-08-02T14:24:44.315Z",{"sys":"27199"},{"sys":"27200"},"Right for you Columns Valuation",["27201","27202","27203"],[],{"sys":"27204"},"5hvwxNOZSl7eMJybS0rxIz","2023-08-02T14:24:44.401Z",{"sys":"27205"},{"sys":"27206"},"Who attends Valuation",["27207","27208"],[],{"sys":"27209"},"2NbpAmjjcerXgN8hNigJMm","2023-08-02T14:24:44.519Z",{"sys":"27210"},{"sys":"27211"},"Programme content valuation","programme-content","Learn to get valuation right","Enhance your investment decisions by adopting robust valuation models from this intensive and technical programme.",["27212","27213","27214","27215"],[],{"sys":"27216"},"3i2PX3Mrs7BX4xlCvkbbDj","2023-08-02T14:24:44.584Z",{"sys":"27217"},{"sys":"27218"},"Our faculty valuation","our-faculty","Draw inspiration from world-leading academics who blend cutting-edge research with practical insights for a dynamic learning experience.",[],{"sys":"27219"},"4vFqE62ZgSldJBl59AQxpC","2023-08-02T14:24:44.601Z",{"sys":"27220"},{"sys":"27221"},"Faculty Profiles Valuation",["27222","27223"],[],{"sys":"27224"},"bDJCrLzHvIKYSLoFGeHls","2023-04-05T09:44:33.889Z","2024-05-24T14:30:02.839Z",{"sys":"27225"},{"sys":"27226"},["27227"],[],{"sys":"27228"},"1r8APCKjczLcWZW0yfjsgB","2023-08-02T14:24:44.679Z",{"sys":"27229"},{"sys":"27230"},"How to apply Anchor Valuation","how- to-apply",[],{"sys":"27231"},"1KJtRnX8H59sE5f1K1HPu9","2023-08-02T14:24:44.695Z",{"sys":"27232"},{"sys":"27233"},"How to apply Valuation",["27234","27235"],[],{"sys":"27236"},"6jmYcXHGnex5xpLh3s47O2","2023-08-15T10:33:43.908Z",{"sys":"27237"},{"sys":"27238"},"fees",[],{"sys":"27239"},"6GQ9mOysqpKjUdq5ApvZXk","2023-08-04T14:23:05.622Z","2024-07-05T08:22:51.300Z",{"sys":"27240"},{"sys":"27241"},"Fees Valuation",{"richText":"27242","content":"27243","nodeType":"781"},[],{"sys":"27244"},"O7OWdvnZLJlCMvxRRxx6p","2023-08-02T14:24:44.836Z","2023-08-04T14:24:11.679Z",{"sys":"27245"},{"sys":"27246"},"Related programmes Valuation","Related programmes","Explore our Corporate Finance Series","Extend your mastery of corporate finance and complete the other programmes in our recommended learning journey.\n\nFind out more about our Corporate Finance courses",{"sys":"27247"},["27248","27249","27250"],[],{"sys":"27251"},"3WBB8a6FQspbFkxGMtaQmx","2024-04-25T09:39:27.472Z",{"sys":"27252"},{"sys":"27253"},"Valuation | contact anchor",[],{"sys":"27254"},"3efhtoQnZJcEaPHiT2xhnD","2023-12-13T14:37:30.210Z","2023-12-13T14:37:52.507Z",{"sys":"27255"},{"sys":"27256"},"Contact - Valuation",["27257"],["27258"],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"8958"},"Markets","customer insight","business growth",{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"22998"},{"tags":"27259"},{"space":"27260","id":"27261","type":"1983","createdAt":"27262","updatedAt":"27263","environment":"27264","revision":5,"locale":"1900"},{"title":"27265","description":null,"file":"27266"},{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"23007"},{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"15151"},{"type":"5609","linkType":"1895","id":"27267"},[],{"sys":"27268"},"5JbguJZG1q7eTyfarQQymQ","2023-04-05T12:24:38.349Z","2024-03-03T12:01:54.968Z",{"sys":"27269"},{"sys":"27270"},{"sys":"27271"},[],{"sys":"27272"},"4UXrYCD6BahPGlEWM18i5w","2023-04-05T12:38:45.887Z","2023-04-05T14:28:51.599Z",{"sys":"27273"},{"sys":"27274"},"Programme impact ","Translate innovative strategy into tangible results","As the aftermath of the pandemic shapes a new world, strategy needs to make an impact, fast. ",["27275","27276"],[],{"sys":"27277"},"7Emlnq40SwLwTNumQIghd9","2023-04-05T12:49:21.154Z","2023-08-08T15:05:49.807Z",{"sys":"27278"},{"sys":"27279"},"Quote - exec strat","Fathi Al-Manassif","Executive Senior Engineering Director, Confidential; Nationality: Saudi Arabian",{"sys":"27280"},{"sys":"27281"},[],{"sys":"27282"},"1Ql4j6l0iuMPiCwyoK0ApA","2023-04-05T14:12:16.929Z","2023-07-05T14:48:40.340Z",{"sys":"27283"},{"sys":"27284"},"This programme is suitable for senior executives and managers responsible for closing the gap between their organisation’s strategy and the delivery of results.",[],{"sys":"27285"},"6Ecc3QiK6XbNoWCAzRzSCO","2023-04-05T13:48:53.955Z","2023-04-05T14:09:48.429Z",{"sys":"27286"},{"sys":"27287"},["27288","27289","27290"],[],{"sys":"27291"},"4dSWmaBhHmBbqrldzoQPq3","2023-04-05T14:21:53.578Z","2023-07-05T14:46:57.361Z",{"sys":"27292"},{"sys":"27293"},["27294","27295"],[],{"sys":"27296"},"5GIE6QJuzt3WEGqQ8cHcBe","2023-04-05T14:40:30.092Z",{"sys":"27297"},{"sys":"27298"},"Drive performance and deliver a successful strategy","Develop a complete toolkit for driving strategy execution across multiple levels, avoiding pitfalls and seizing opportunities.",["27299","27300","27301","23063"],[],{"sys":"27302"},"1ETJSDIaog7PNQtG5CMLl6","2023-04-05T08:28:17.939Z","2023-04-05T09:21:42.883Z",{"sys":"27303"},{"sys":"27304"},["23075"],[],{"sys":"27305"},"5FHcKKusFSwa8ysDKzgRG9","2023-04-05T14:49:30.407Z",{"sys":"27306"},{"sys":"27307"},[],{"sys":"27308"},"6xey9Mp9aKjosmGpG0QdfM","2023-04-05T15:12:10.057Z","2024-02-20T12:46:43.949Z",{"sys":"27309"},{"sys":"27310"},"Experts in the field - exec strat",["27311","27312","27313","27314","27315"],[],{"sys":"27316"},"25X90lKhRn4LUgb14Yz7VX","2023-04-05T15:13:34.410Z","2023-04-05T15:15:39.274Z",{"sys":"27317"},{"sys":"27318"},[],{"sys":"27319"},"mkEv5ZS3jMNs5CKTvXKkz","2023-04-10T14:15:17.309Z","2023-07-25T15:48:00.950Z",{"sys":"27320"},{"sys":"27321"},"Executing Strategy for Results - how to apply",["27322","27323"],[],{"sys":"27324"},"4GcMw8Jc3iuR3ug9K8gSAk","2023-04-05T16:24:31.858Z","2023-04-05T16:29:33.034Z",{"sys":"27325"},{"sys":"27326"},[],{"sys":"27327"},"4bRLxXBVI3D8f1VvMG8EQa","2023-04-19T13:04:44.733Z","2024-07-05T13:30:46.703Z",{"sys":"27328"},{"sys":"27329"},"Executing fees",{"richText":"27330","content":"27331","nodeType":"781"},[],{"sys":"27332"},"1AiXt1q0L7e8IerVFxaCdd","2023-04-05T16:38:50.329Z","2023-08-02T16:17:28.295Z",{"sys":"27333"},{"sys":"27334"},"A winning strategy for every challenge","Grow your organisation by reinvigorating your strategic thinking and embracing the future with our suite of strategy programmes. 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",["27345"],["23108"],{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"8958"},"Course on negotiation","negotiation skills","negotiating"," negotiation course","negotiation",{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"22998"},{"tags":"27346"},{"space":"27347","id":"27348","type":"1983","createdAt":"27349","updatedAt":"27350","environment":"27351","revision":2,"locale":"1900"},{"title":"27352","description":null,"file":"27353"},{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"23007"},{"type":"5609","linkType":"8953","id":"8954"},{"id":"8955","type":"5609","linkType":"8956"},{"type":"5609","linkType":"8957","id":"15151"},{"type":"5609","linkType":"1895","id":"27354"},[],{"sys":"27355"},"5X5pjceUf25kLtui7DlKyo","2023-07-05T12:54:51.265Z","2023-07-05T12:55:32.035Z",{"sys":"27356"},{"sys":"27357"},{"sys":"27358"},[],{"sys":"27359"},"7oB4cOqktTnNA0J5p2KzLI","2023-04-10T13:01:36.610Z",{"sys":"27360"},{"sys":"27361"},"Programme impact influencing","Become a confident negotiator","Develop this must-have skill for making deals, building relationships and resolving conflict.",["27362","27363"],[],{"sys":"27364"},"10LUDS1YU6cscXZTSm5gxq","2023-07-05T12:58:47.874Z",{"sys":"27365"},{"sys":"27366"},"Ravi Bhansali","Observing my negotiation style was like an out-of-body experience.","Managing Director, Rosy Blue N.V.",{"sys":"27367"},{"sys":"27368"},[],{"sys":"27369"},"78OpFal3Q81lnWhwnHUKHv","2023-07-05T12:57:36.879Z","2024-07-04T16:59:20.481Z",{"sys":"27370"},{"sys":"27371"},"Negotiating and Influencing Skills for Leaders - Right For you","This programme is ideal for managers and leaders who regularly engage in negotiations and need to enhance their influence within and outside their organisations.",[],{"sys":"27372"},"4cM1WGtetzGqsSmgoqxzKd","2024-07-02T10:07:30.658Z","2024-07-05T16:04:18.488Z",{"sys":"27373"},{"sys":"27374"},"right for you bullet text",["27375"],[],{"sys":"27376"},"5FBPDmTX4Z2qkguSnaAzEW","2023-07-05T12:58:47.927Z","2024-07-02T10:09:02.382Z",{"sys":"27377"},{"sys":"27378"},"Right for you animated numbers",["27379","27380","27381"],[],{"sys":"27382"},"1p3qSEYrMHOhK7PofjKeRr","2023-04-14T19:16:39.620Z",{"sys":"27383"},{"sys":"27384"},["27385","27386"],[],{"sys":"27387"},"53xtYGx457mJLD72AsgVc0","2023-04-10T13:04:56.171Z","2023-04-17T13:31:11.609Z",{"sys":"27388"},{"sys":"27389"},"Negotiation strategies","Learn the techniques to consistently negotiate with confidence and maximise value",["27390","27391","27392"],[],{"sys":"27393"},"7GitAVI5iR9ZeDa3B2kSYY","2023-07-05T13:01:16.844Z","2023-07-05T13:28:53.831Z",{"sys":"27394"},{"sys":"27395"}," Short live online programmes","Short live online programmes","Spark new thinking with some of the world’s brightest minds on our short live online programmes – an intensive and inspiring suite of live online programmes for individuals, teams and organisations. Highly topical, relevant and incisive, this is accelerated learning at its best, delivered through a blend of peer-to-peer learning and live interactive faculty sessions. 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What is the application process?

You can apply to the programme of your choice online. Acceptance is not automatic and your application will be reviewed by our team of Programme Consultants to ensure the best fit between applicants and programmes. Spaces on our programmes can fill up quickly so we encourage you to apply early and ensure your application is as comprehensive as possible.

Will I have to do any preparation before attending the programme?

You'll receive communication from your Programme Manager around six weeks before starting the programme. The information we send will direct you to our online learning platform which will include the programme timetable, pre-programme reading and preparation work, and an introduction to your fellow participants.

Do I need to obtain a visa if I’m coming from overseas?

Visa requirements vary depending on your nationality and country of residence. We encourage you to use the check if you need a visa tool or to consult the UK consulate or embassy in your home country.

Download full FAQs

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The fee for the programme is £8,500.*

We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.

For more information on what the programme fee covers, please speak to our Client Relationship Manager.

*Fees are subject to change.

The fee for the programme is £9,900.*

We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.

For more information on what the programme fee covers, please speak to our Client Relationship Manager.

*Fees are subject to change.

Fees

The fee for the programme is £4,995.*

We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.

For more information on what the programme fee covers please speak to our Client Relationship Manager.

*Fees are subject to change.

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in roles that deal with M&A in any industry. Relevant to M&A first-timers or seasoned acquirers.",[],{},"Buy-side or sell-side professionals who want insights to successfully navigate deals.",[],{},{},[],"Learn to develop a strong acquisitions strategy and finance a deal. Raise your game to deliver improved growth and shareholder value.",{},[],"Judge whether a merger or acquisition fits with your corporate strategy, and what kind of companies you should consider.",{},[],"Learn to determine a company’s worth, both in itself and to your organisation. Make bold, knowledge-based decisions on human, cultural and system issues.",{},[],"Investigate valuations and buyouts, different corporate valuation techniques, highly leveraged transactions and deal capacity.","Gain real-world insights from business leaders. Hear guest speakers like Neil Boss, Partner in the Post Merger Integration team at Deloitte, bring the entire deal cycle to life.",[],{},"Delve into world-class case studies covering a range of deal sizes. 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