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The user needs to re-activate and follow forgotten password path.",[],{"sys":"9599"},"2SIB0Ve3XXaFeD0TRhdOgX","2023-06-20T08:25:52.131Z","2023-10-18T22:21:12.841Z",{"sys":"9600"},{"sys":"9601"},"INFO_USER_ACCOUNT_ALREADY_EXIST","This email address has already been registered with London.edu or emba-global.com, please {{log_in}} to continue or {{recover_your_password}}.",[],{"sys":"9602"},"1KQLvXQhkD8XRkAifSi5Vd","2023-06-20T08:26:18.847Z","2024-02-02T08:50:15.047Z",{"sys":"9603"},{"sys":"9604"},"CRM_API_ERROR","There was an issue with saving information to your profile, our systems may be down please check back later",[],{"sys":"9605"},"4S1BcJHW4vP8idu48fCda6","2023-06-20T08:26:33.455Z","2024-02-16T15:46:09.700Z",{"sys":"9606"},{"sys":"9607"},"IDENTITY_API_ERROR","There was an issue with your account creation as our system might be down. Please try again later.",[],{"sys":"9608"},"vBEAmCPkQZYHVfK98DEeX","2023-06-21T09:16:19.046Z",{"sys":"9609"},{"sys":"9610"},"GENERIC_MESSAGE","Something went wrong, please try again.",[],{"sys":"9611"},"5BJaPjMLhktMbyZsNhwPPS","2023-09-19T05:02:27.366Z",{"sys":"9612"},{"sys":"9613"},"ERROR_JOBLEVEL_REQUIRED","The Job level/seniority is required.",[],{"sys":"9614"},"zuwxxnWQZX0c0hcvknoNN","2023-09-19T05:03:35.221Z",{"sys":"9615"},{"sys":"9616"},"ERROR_INVALID_JOB_LEVEL","The Job level (Seniority) does not exist.",[],{"sys":"9617"},"6NlQkPrzzwy6ICvYrVaoHw","2023-09-20T12:15:50.368Z",{"sys":"9618"},{"sys":"9619"},"ERROR_AWA_PERCENTILE_OUT_OF_RANGE","The AWA percentile is out of range. Must be 0 to 100",[],{"sys":"9620"},"5GDdtfqdq2aA3osPZfZD3I","2023-09-20T12:17:49.823Z",{"sys":"9621"},{"sys":"9622"},"ERROR_AWA_SCORE_OUT_OF_RANGE","The AWA score is out of range. Must be 0 to 5000",[],{"sys":"9623"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9624"},{"sys":"9625"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9626"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9627"},{"sys":"9628"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9629"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9630"},{"sys":"9631"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9632"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9633"},{"sys":"9634"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9635"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9636"},{"sys":"9637"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9638"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9639"},{"sys":"9640"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9641"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9642"},{"sys":"9643"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9644"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9645"},{"sys":"9646"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9647"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9648"},{"sys":"9649"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9650"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9651"},{"sys":"9652"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9653"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9654"},{"sys":"9655"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9656"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9657"},{"sys":"9658"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9659"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9660"},{"sys":"9661"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9662"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9663"},{"sys":"9664"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9665"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9666"},{"sys":"9667"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9668"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9669"},{"sys":"9670"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9671"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9672"},{"sys":"9673"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9674"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9675"},{"sys":"9676"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9677"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9678"},{"sys":"9679"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9680"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9681"},{"sys":"9682"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9683"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9684"},{"sys":"9685"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9686"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9687"},{"sys":"9688"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9689"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9690"},{"sys":"9691"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9692"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9693"},{"sys":"9694"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9695"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9696"},{"sys":"9697"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9698"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9699"},{"sys":"9700"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9701"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9702"},{"sys":"9703"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9704"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9705"},{"sys":"9706"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9707"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9708"},{"sys":"9709"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9710"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9711"},{"sys":"9712"},[],{"sys":"9713"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9714"},{"sys":"9715"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9716"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9717"},{"sys":"9718"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9719"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9720"},{"sys":"9721"},[],{"sys":"9722"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9723"},{"sys":"9724"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9725"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9726"},{"sys":"9727"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9728"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9729"},{"sys":"9730"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9731"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9732"},{"sys":"9733"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9734"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9735"},{"sys":"9736"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9737"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9738"},{"sys":"9739"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9740"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9741"},{"sys":"9742"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9743"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9744"},{"sys":"9745"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9746"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9747"},{"sys":"9748"},[],{"sys":"9749"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9750"},{"sys":"9751"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9752"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9753"},{"sys":"9754"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9755"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9756"},{"sys":"9757"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9758"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9759"},{"sys":"9760"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9761"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9762"},{"sys":"9763"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9764"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9765"},{"sys":"9766"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9767"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9768"},{"sys":"9769"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9770"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9771"},{"sys":"9772"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9773"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9774"},{"sys":"9775"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9776"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9777"},{"sys":"9778"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9779"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9780"},{"sys":"9781"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9782"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9783"},{"sys":"9784"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9785"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9786"},{"sys":"9787"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9788"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9789"},{"sys":"9790"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9791"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9792"},{"sys":"9793"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9794"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9795"},{"sys":"9796"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9797"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9798"},{"sys":"9799"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9800"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9801"},{"sys":"9802"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9803"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9804"},{"sys":"9805"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. 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The introduction of harmonised corporate tax rules across more than 140 countries next year has major implications for large corporations around the world
The two key aspects of tax harmonisation will be a minimum 15% tax rate and agreement on the basis on which tax is calculated
Investors believe jurisdictions such as Ireland that have been at the forefront of tax competition will see a decline in corporate tax revenues
By contrast, markets appear to believe that emerging countries such as Brazil, China and India will benefit from higher tax revenues under the reforms.

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If you wish to have access to, erase, object to or restrict the processing of, transfer or have a query about your personal data.

Please address such requests to the Data Protection Officer, London Business School, Regent’s Park, London NW1 4SA or email: dpo@london.edu Further information about your rights is set out in our privacy policy, please visit: https://www.london.edu/about/london-business-school/policies-and-legislation/website-privacy-policy.

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Next year is expected to see an unprecedented fiscal event: the introduction of harmonised corporate tax rules across more than 140 countries. The two key aspects of this harmonisation will be a minimum 15% tax rate and agreement on the basis on which tax is calculated, focusing on the location of a company’s customers rather than the jurisdiction in which the company concerned would prefer to pay tax.
\n
\nOutside the countries of the European Union, this is an extraordinary step – and even inside the EU, every piece of tax harmonisation has had to be fought for. Fixed exchange-rate systems and currency unions have required synchronisation of monetary policy, but fiscal policy has long been jealously guarded as the ultimate national economic prerogative.
\n
\nUnlike monetary policy, the question of what to tax, by how much and how to spend the revenue was seen as more than a mere technical matter. On the contrary, it told us everything about a nation’s priorities.
\n
\nAs of 2023, this hitherto-untrammelled area of operations is set to be curtailed – with major implications for large corporations around the world. But why this measure, and why now? To some extent, it was inevitable in the wake of the abolition of exchange controls in the 1980s, with Britain having led the way in 1979. Money, including corporate revenues, could now legally be moved to any jurisdiction willing to receive it. That did not, of course, necessarily mean that the company’s domestic tax authorities would accept that it should be subject to much smaller levies in a low-tax jurisdiction, but ways were found to show that revenues properly belonged in such jurisdictions.

Fundamental reform needed

One way was to vest ownership of corporate assets, such as materials, licences and intellectual property (IP), in a subsidiary in the low-tax jurisdiction, then have the subsidiary charge high fees for their use to fellow subsidiaries in the group.
\n
\nIn this manner, “profit shifting” occurs. In many cases, tax authorities reserved the right to object to excessive fees, and a game of cat and mouse frequently ensued.
\n
\nIn parallel with this, jurisdictions increasingly set out to make themselves attractive to foreign capital; a process of tax competition that was initially associated with current and former European dependent territories, mainly in the tropics, but more recently spread to models of EU respectability Ireland and Luxembourg, the so-called on-shore offshore centres. According to critics, the net result was “fiscal erosion”; the weakening of revenue streams that ought to be available for public services.
\n
\nFrom 2013 onwards, work on addressing this issue was led by the Organisation for Economic Co-operation and Development (OECD), the 38-member club of advanced economies. By 2018, it was agreed that a fundamental reform of the tax system was needed and in 2019 the OECD released proposals for two key changes, or “pillars”.

Impact on corporate stocks

One pillar would allocate more taxation rights to those countries where the company’s customers are based. The second would allow countries to levy further tax on profits in cases where they believed the low-tax jurisdiction had taxed companies insufficiently.
\n
\nAt this stage, it seemed unlikely that consensus could be reached across so many jurisdictions with so many conflicting priorities. But momentum was building even before the inauguration of US President Joe Biden in January 2021, a change of occupant in the White House that was to have major implications for the reforms. On 21 March, Mr Biden declared that the US would support a global minimum tax rate. In due time, this minimum rate became the second pillar, set at 15%.
\n
\nIn October last year, the OECD published details of the plan. Only the largest multinational companies, those with sales of more than €10 billion, would be affected by the first pillar (the one relating to taxation focused on where the customers and markets are located), while the 15% tax rate would apply to all large multinational firms with sales of more than €750 million.
\n
\nReforms on this scale cannot but have implications for the companies and the jurisdictions concerned, so we set out to identify them. We used high-frequency asset-price analysis to measure the impact on corporate stocks and on countries’ credit default risk within minutes of the reform announcements (the narrow window allows us to filter out any other events that may explain price movements).

Excess returns

A key finding is that the share prices of those companies with high foreign earnings or high levels of intangible assets or both (ie, those that stood to gain the most from the status quo) fell significantly within minutes of announcements or actions related to the tax reforms. Among these were Apple and Alphabet, Google’s owner.
\n
\nBy contrast, those companies, however large, that generate most of their income in their domestic market and have little reliance on IP exhibited no significant share-price movements. Walmart is one such: while Apple’s share price fell immediately, Walmart’s remained stable.
\n
\nNor are these immediate share-price reactions the whole story. The downward effects of the regulatory announcement not only persist, but grow in magnitude over a longer period. For example, the price fall is four times larger taken for the whole day, and shares continue to drift for about two weeks before flattening – and remaining flat.
\n
\nIn terms of quantifying the significance of the price response there is no substitute for gauging real-life market reaction, so we put together long-short portfolios in which we shorted stocks with high levels of international exposure and reliance on intangible assets, and bought those with low levels in these two areas.
\n
\nThese portfolios were assembled immediately after each tax event and held for two weeks. We found that this strategy yielded a daily excess return or “alpha” of 17 basis points, or more than 3% a month.\nOf course, not every official announcement with regard to this process will have the same effect on the same companies. To take one example, on 8 October 2021 the OECD declared that only the largest multinational companies, those with sales of more than €10 billion, would be affected by the new rules on taxation based on the location of firms’ customers.
\n
\nWe used this to refine our research and found that the stock prices of those companies that found themselves above the new thresholds fell by about 31 to 34 basis points compared with the shares of those below the limit.

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Implications for business

Global tax reform has implications for a number of industries. We found that high-tech sectors and businesses making intensive use of IP, such as those in chemicals, computer chips and electronic engineering and laboratory equipment, generally suffered negative share-price reactions. It would seem that investors assume such companies take advantage of international tax planning under the existing rules and can expect bigger tax bills after the reform.
\n
\nBy contrast, companies in those sectors where businesses provide tangible goods and services, such as construction, steel, hospitality and retail, were almost unaffected; perhaps not surprisingly given that such companies will generate the largest part of their revenues domestically and pay tax likewise.
\n
\nThen there are the jurisdictions that have benefited until now from tax competition. We used credit-default swaps (CDS) to gauge investor sentiment as to the likely impact on the public finances of such countries.\nA CDS is essentially a type of insurance policy that transfers the risk of default from the investor to the CDS provider. CDS “spreads” represent the amount the investor must pay the CDS provider annually. The higher the spreads, the more negative is investors’ view of a country’s public finances.
\n
\nWe found that countries that have attracted a disproportionately high amount of corporate tax revenue under the existing system experienced a significant increase in CDS spreads after the reform actions or announcements, and that these effects persisted over time.

Emerging countries to benefit

This suggests that investors believe jurisdictions such as Ireland that have been at the forefront of tax competition will see a decline in corporate-tax revenues. By contrast, markets appear to believe that emerging countries such as Brazil, China and India will benefit from higher tax revenues under the reforms.
\n
\nTwo final points arise from our research. First, investors seem to believe that companies will not be able to use clever planning to skirt the new rules. Second, the impact of the changes is so profound that it will affect the political economy of corporate tax design.
\n
\n Marcel Olbert is Assistant Professor of Accounting at London Business School. Roberto Gomez Cram is Assistant Professor of Finance at London Business School

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Research investigates how multinationals respond to major corporate income tax cuts in terms of their foreign subsidiaries’ investments in developing countries
Results show that UK multinationals increased their subsidiary presence in sub-Saharan Africa by 17-24% following the announcement of UK tax rate reductions in 2010
Research implies that developed countries’ corporate tax cuts are liable to have a significant economic impact in developing countries

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Success message!

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Failed message!

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\n

He teaches on the following programmes:

\n
\n

MBA
Decision Making for Strategic Leaders
Strategic Branding
PhD

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David Faro received his PhD in Marketing and Behavioural Science at the University of Chicago. He joined London Business School in 2006. Dr Faro’s research examines consumer and managerial decision-making. He is particularly interested in how to help consumers make better financial and health decisions. He also does research on the psychology of time perception and prosocial behaviour. Dr Faro co-directs two executive-education programmes at the London Business School: Strategic Branding and Decision-Making Strategies for Leaders. He also teaches the course Behavioural Economics and Decision-Making for degree programmes. Before joining academia, Dr Faro worked in household appliance firms in Turkey and Greece. He speaks English, Turkish and Hebrew.

See David teaching

Social Impact Projects

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He teaches on the following programmes:

MBA
Developing Strategy for Value Creation

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Professor Birkinshaw has a PhD from Western University, Canada. He is a Fellow of the British Academy, Strategic Management Society and the (American) Academy of Management. He has honorary doctorates from Copenhagen Business School and Stockholm School of Economics

Professor Birkinshaw is an internationally-renowned academic who has made important contributions to the research on innovation, digital transformation and agility of large multinational firms. He believes strongly in the practical application of academic knowledge to business issues. He is committed to helping students and alumni of LBS become agents of positive change in the business world.

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\n

He teaches on the following programmes:

\n
\n

MBA
Executive Education
PhD

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Dr Gary Dushnitsky is an Associate Professor of Strategy and Entrepreneurship at London Business School. He also serves as a Senior Fellow at the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania.

His work focuses on the economics of entrepreneurship and innovation. He explores the shifting landscape of entrepreneurial finance, exploring such topics as corporate venture capital, crowdfunding and accelerators. His research has appeared in leading academic journals, including Organization Science, the Strategic Management Journal and Nature Biotechnology.

Dr Dushnitsky has received several academic distinctions, including the 2013 SMS Emerging Scholar Award, the 2009 Kauffmann Junior Faculty Fellowship and several best dissertation prizes. He serves as the Co-Editor at the Strategic Entrepreneurship Journal and a Senior Editor at Organization Science.

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\n

He teaches on the following programmes:

\n
\n

Developing Strategy for Value Creation
MBA
Exploiting Disruption in a Digital World

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Michael G Jacobides (see www.jacobides.com) is the Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School. His work, which has received the Sloan Foundation Award, has appeared in the top academic journals such as SMJ, AMJ, AMR, OrgSci and Industrial & Corporate Change, where he is a co-Editor. He studies industry evolution, value migration, firm boundaries and organization design. His recent work has shed light on the emergence and development of digital platforms and ecosystems and has looked at the strategic and policy issues this raises. He has visited Harvard, NYU, Cambridge, Imperial, Bocconi and Wharton, where he obtained his PhD, after studying at Athens, Cambridge and Stanford. He is the Chief Expert Advisor on the Digital Economy at the Hellenic Competition Commission and a co-author of the WEF’s White Paper on Digital Platforms and Ecosystems. He is also a Visiting Scholar at the New York Fed, working on the shifting business model of financial intermediation.

Michael is the Lead Advisor of EvolutionLtd and an Academic Advisor to the Boston Consulting Group. A winner of the 2018 Theory to Practice Award from the StrategieForum, he was selected in 2019 as one of the Thinkers50. He writes for HBR, SMR and Forbes.com, and has appeared at the FT, CNN and BBC. He works on thought leadership with consultants such as McKinsey, IDEO, Accenture, PwC, Deloitte, Keystone and ECSi, and on strategy with corporates such as Haier, Huawei, MasMovil, Vodafone, Nokia, SAP, Enel, Santander, Helvetia, Zurich, CS, Airbus, DeBeers, Burberry, MerckSerono and the NHS. He served on the Global Agenda Council of the World Economic Forum and has presented at the Davos Annual meetings.

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\n

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

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\n

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

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How do boards manage the twin demands of their duties to shareholders and responsibilities towards the environment

In this episode of Leadership Playbook, David Jackson, former Company Secretary of BP, joins Tom Gosling, Executive Fellow at the London Business School for a lively discussion on the topic. Using the example of oil and gas companies, David and Tom explore the role of the board versus the CEO when it comes to strategy development. They also consider board responsibilities around maximizing shareholder value balanced against environmental questions. Finally, they look at the role of shareholder preferences, board duties, and ethics, when it comes to ESG.

",[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

Delivering impact: insights from sustainability entrepreneurs

What does it take to launch and scale a sustainability-focused business? In this episode of Entrepreneurship Now, Jane Khedair, Executive Director of the Institute of Entrepreneurship and Private Capital at London Business School, is joined by a diverse panel of impact entrepreneurs, who discuss overcoming problems as a start-up business, their motivations and drivers, and how they accelerated their business development by collaborating with other stakeholders of society. Finally, they consider how to measure the social impact of their ventures, as well as looking at how to find the balance between impact and income.

",[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

Leadership Playbook

When uncertainty is the norm and expectations of leaders are higher than ever, how can you equip yourself with what it takes to inspire your people while tackling big business challenges? London Business School faculty and special guests discuss everything from ethical leadership to effectively leading through disruption in this Think at London Business School series.

",[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},[],"

Entrepreneurship Now

From starting up to scaling up, getting your team right to finding the funding you need: what’s it really like to run your own business? Successful founders of ventures reveal the highs and lows of the entrepreneurial journey in this series of interviews for Think at London Business School.

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Good Business

In today’s troubled world the best business leaders are looking beyond profit to purpose and making a positive impact. Join London Business School faculty, alumni and other experts as they explore the role of business in addressing the key challenges facing us all – from inequality to climate change. This series is brought to you by Think at London Business School.

",[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

think ahead

How can you navigate the now and be prepared for what’s next? Listen in each month as we convene a panel of London Business School thought leaders and distinguished guests to debate and discuss a hot topic in the business world and beyond. Fresh perspectives on what matters most, brought to you by Think at London Business School.

",[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

The Why Podcast

Every piece of academic research starts with a question to answer or puzzle to solve. Listen in as London Business School faculty describe how they set about making new discoveries on a subject they’re curious about, what their findings suggest and what the implications are for you and your business. A Think at London Business School podcast.

",[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

What We Did Next

What We Did Next is a Think at London Business School podcast series that features two alumni in conversation about their lives and careers. If you would like to take part in a future episode, please get in touch.

",[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

think ahead is London Business School’s event and podcast series, in which London Business School’s leading faculty and other global experts explore today’s big business issues, giving you future-focused, actionable insights. Our world-class speakers come together to discuss a wide range of relevant topics, including sustainability, AI and the economy

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Previously a Research Assistant and PhD student at Germany’s University of Mannheim, Dr Marcel Olbert’s broad range of experience includes investment banking within the M&A advisory group of JP Morgan London, strategy consulting with Roland Berger and international tax and private equity with PwC and Flick Gocke Schaumburg. His research interests focus on the real effects of corporate taxation and disclosure regulation – examining how multinational businesses respond to incentives that stem from their regulatory and macroeconomic environment.

Marcel currently serves as an Associate Editor at the European Accounting Review. His work has been accepted for publication in The Accounting Review, the Journal of Accounting and Economics, the Journal of Accounting Research, and the Review of Financial Studies.

Marcel’s current research on tax reforms and multinational firm investment as well as on carbon taxes and carbon leakage in developing countries is featured by the Wheeler Institute for Business and Development. For his current work on the effect of public Country-by-Country Reporting on multinational enterprises’ global resource allocation, Marcel has received a grant from The National Bureau of Economic Research (NBER)

Marcel is seeking applications for professional research assistantships.

Marcel teaches in our LBS MBA programme and elective portfolio, and he has been named as one of the 2024 Poets & Quants Best 40-Under-40 MBA Professors.

Marcel talks about his research on global tax reform. Click here to read the paper.

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Dr Roberto Gomez-Cram’s research interests include asset pricing, applied time series econometrics and investments. Dr Roberto previously worked as an Assistant Economist at the Central Bank of Mexico. He holds a PhD in Finance from the Wharton School at the University of Pennsylvania.

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When it comes to money, even the well-informed can find it difficult to make optimal choices. Looking at the entire UK population, more than half are saving inadequately for their retirement. According to the FCA over 3 million hold persistent credit card debt ¹. And one in three working families may be as little as a pay cheque away from being unable to pay for their homes².

There are many reasons why people may find it difficult to manage their finances well, and research increasingly shows that we often fail to make decisions that best serve our fiscal aspirations. One such research discipline is behavioural economics - an emerging field at the intersection of economics, psychology and sociology that we believe can be used for developing practical tools to help people manage their money better.

The cost of poor financial decision-making is considerable, from retiring without adequate economic resources to high interest payments on debt or losing out on long-term investment growth. The latter, also known as ‘reckless conservatism’, is to a large extent attributed to perceived complexity of choice, lack of clear guidance and aversion to experiencing short-term fluctuation in the value of funds. As a result, it can lead to an expensive inertia, where capital is eroded by inflation and consumers fail to capture the extra return on equity they can get over and above saving accounts.

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In October 2021, following more than a decade of discussions on the reform of tax rules for multinationals, US President Joe Biden gave his “warm approval” to a proposed agreement for the reforms. If fully implemented, US multinationals would pay less tax to the US government and more to overseas governments, while the foreign earnings of companies would be subject to higher taxes.

Multinationals would pay more taxes in countries where they have customers and less in countries where their headquarters, employees and operations are located. The proposed agreement also establishes a global minimum corporation tax rate of 15%, which would increase taxes on companies with earnings in low-tax jurisdictions.

The measures are intended to end the “race to the bottom” in which nations compete to attract big businesses to their shores by undercutting corporation tax rates in other countries. Over the past decade, for instance, the UK has lowered the top rate of corporation tax from 26% to 19%.

It is clearly in the short-term interest of any country to maximise tax revenues from companies that operate within its borders, and it is often tacitly assumed that an agreed global minimum corporation tax rate will benefit all countries by levelling the economic playing field.

Unforeseen consequences

But any universal reform of corporation tax rates would almost certainly have great unforeseen global consequences – and these could be more damaging for developing economies than for wealthier OECD countries.

New research by Marcel Olbert, Assistant Professor of Accounting at London Business School, and others sets out to examine whether – in distinction to setting an agreed global minimum corporation tax rate – significant corporate tax reductions in the developed world could have positive spillovers for developing countries through spurring additional foreign investment by multinationals.

Currently in progress, ‘Foreign aid through domestic tax reforms? Evidence from multinational firm presence in developing countries’ investigates how multinationals respond to major corporate income tax cuts in the country where they are headquartered and analyses their investment behaviour through foreign subsidiaries in developing countries.

To identify the effect of changes to the national corporate income tax regime on foreign investment by corporate subsidiaries in developing countries, the research examined the correlation between a major UK tax cut in 2010 and corporates’ investment behaviour in sub-Saharan Africa. Difference-in-differences estimates showed that UK multinational firms increased their subsidiary presence in sub-Saharan Africa by 17-24% following the announcement of UK tax-rate reductions.

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Photo by

Steve Forrest/Workers' Photos

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Increased economic activity and employment

By exploiting location-specific night-time luminosity data and data from the African Demographic and Health Surveys, the researchers also detected increased economic activity and higher employment rates of African citizens within close proximity (10 kilometres) of UK-owned subsidiaries. The results clearly imply that, beyond the goal of stimulating home-country investment, developed countries’ corporate tax cuts are liable to have a significant economic impact in developing countries, given that multinationals account for a significant portion of resource allocation in the global economy.

The idea for the paper stemmed from recent research that shows that tax cuts motivate multinationals to invest more in their home country; hence the authors posited that, because they operate globally, multinationals might also invest more in foreign countries. Dr Olbert says, “This gives us a unique tool to investigate the effects of multinational firms’ investments in developing countries, which is super-important and relatively under-researched because not a lot of high-quality data has historically been available.”

The real area of interest for the researchers is the development-economics angle, says Dr Olbert: “We saw this tax-policy setting more as a tool to study the actual research question, which is: what are the broader economic consequences in developing countries when multinational firms invest more? We are interested in the local consequences. That was really the idea that led to the research.”

The paper offers insights on an important but unexplored consequence of corporate income tax cuts for corporations in developed countries such as the UK. Its findings imply that, beyond the goal of motivating home-country investment, developed countries’ corporate tax cuts are a channel for economic impact in developing countries.

But, as Dr Olbert is quick to point out, the long-term sustainable benefit to developing countries is not clear-cut: “There is a lot of debate around whether multinational firms’ investments are a positive or negative outcome for developing countries. Is it always a good thing? Is it exploitation of local developing economies? For example, are domestic firms suffering from competition? Or is it a good thing in terms of increasing average income and employment and other social benefits for the local population?”

With regard to targeting tax reforms at increased foreign investment by multinationals, Dr Olbert again advises caution: “You have to be careful in terms of saying there can be a direct expected consequence. We simply document what are probably unintended or under-explored externalities of domestic tax policies and say that these consequences may follow a particular reduction. It does not mean that if, for example, Germany reduced the corporate tax rate today by 10%, developing countries would gain. We can only say, ‘This was an unexpected spillover effect of UK tax policy’.”

Implications for the investment community

There are, however, useful takeaways for the investment community, Dr Olbert says: “The competition angle is important. Consider you are an investor or an entrepreneur or a business owner in a given country and you have competitors that are based or headquartered in another county, and that other country makes the tax regime more attractive. It probably places you at a competitive disadvantage, because your competitor now benefits from the more attractive tax regime. I think that is the key takeaway for the business owner or investment community, and research I have with another co-author team yields consistent evidence of this effect.

“For the investment community, the question of relocation risk and tax policy at a broader level is also important. Where businesses are very mobile – and they are getting more mobile every day in the digital economy – they may decide to relocate functions or resources or maybe even whole operations to a foreign country where the tax environment becomes more advantageous.”

Marcel Olbert is Assistant Professor of Accounting at London Business School. He teaches a core course in LBS’ MBA programme and was recently placed first in the list of Top 10 MBA professors to watch in 2022.

‘Foreign aid through domestic tax reforms? Evidence from multinational firm presence in developing countries’ is currently in progress. It is co-authored by Jeffrey L. Hoopes, Associate Professor of Accounting, University of North Carolina at Chapel Hill; Daniel Klein, PhD Student, Business Economic, University of Mannheim; and Rebecca Lester, Associate Professor of Accounting, Stanford University.

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There is growing and urgent demand for global standards in corporate sustainability reporting to improve consistency and comparability
Many different and sometimes conflicting metrics are being used, resulting in confusion for companies, investors and the wider public
IFRS Foundation is well placed to supply the clarity and certainty that investors need
Aim is a global baseline of standards to which different jurisdictions can add further reporting requirements in line with local needs and policy goals as required.

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While the business world seems more unpredictable than ever, the contours of a post-Covid landscape are starting to come into focus. Here, our London Business School faculty sketch out a few of the key macro trends that will shape our working lives over the coming year and beyond.

1. A new frontier of digital experiences will shine

Michael G Jacobides, Sir Donald Gordon Professor of Entrepreneurship and Innovation; Professor of Strategy and Entrepreneurship

Looking ahead to the coming year, I expect that the distinction between tech-enabled versus old-world companies may sharpen further, but we may be about to get some more balance. The issue is that we’ve seen changing fundamentals – shifts in customer orientation and firm capability to respond – and changing capital markets, which have continued to disproportionately reward tech firms and have been very tolerant of absent cash flow, provided some vague promises of network externalities exist on the horizon. Yet the deflation of firms such as WeWork with its oversold ecosystem play, and Softbank with its tech-related bravado, suggests that the irrational exuberance for all things tech/platform/ecosystem may be tempering towards an awareness of nuance. If monetary largesse subsides in 2022, one can expect that the correction from the heights of unchecked optimism may become an important theme.

Still, investors’ excitement with technology, driven in no small part by the Fear Of Missing Out, is shaping current corporate agendas. Established firms are grimly watching their valuations, hampered by the vestigial requirement of quarterly earnings and detailed performance explanations, while their tech peers, untethered to many such demands, defy gravity and attract cash with abandon. Of note: Tesla turned its first true operating profit in 2021; prior-to, it relied on trading carbon emission credits and (rather ironically) investing in heavily-carbon-emitting Bitcoins, suggesting that even if something is clearly overhyped, with enough funding it can create its own momentum and drive a virtuous cycle where spin begets reality – and a Trillion Dollar market cap.

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Tech success, though, is based on more than hype. It’s the result of accelerating shifts in industry boundaries, brought about by progressive regulation, consumers spoilt for choice and digital technologies enabling the creation of new bundles. This means that in the coming year(s) we'll see an increasing shift from products to experiences. “Experience” (or “multi product”) Ecosystems are the new excitement of many traditional companies angling to reach customers with tech-enabled experiences and selected ecosystem partners. Such “free-form competition” will be a theme for 2022, and one I’m exploring with colleagues at Evolution Ltd, working, for example, to define Lavazza’s experience ecosystems, which can help respond to customer needs, broaden the offering and drive brand perception.

Finally in 2022 we will have to grapple with the increasing growth of corporate power and the challenges of regulating platforms and ecosystems. Behind Apples’ $3 Trillion market cap, for instance, lies not only superior product design, branding and a customer experience. Apple has also built a formidable web of relationships and leverages its power as a bottleneck, capturing a disproportionate share of total value added, expanding in profitable segments that cement its power. Regardless, with its massive influence and lobbying power, Big Tech continues to float in the stratosphere above any EU or US wrist-slapping. By contrast, China’s power to reign in Big Tech with strict oversight is evident in the market-blowback that accompanied its toughening stance. Whether or not regulation curbs the strength of the Big Tech firms (I am doubtful), it will change the competitive landscape for existing firms. This is why I believe that regulation may become the new hot thing in strategy, so getting an in-depth understanding of regulation’s impact will be important.

Metaverse, an impressive 2021 firework, will be another hot area (and one I’m working on with BCG’s Henderson Institute, so tune in for more). Last year, it was mostly spin, with Facebook co-opting the name. Its future will depend on how (and if) consumers embrace it. What value will they find in this virtual parallel universe? As we cannot yet see how consumers will interact and find value, we cannot yet see how it will affect firms. Some possibilities bubble up as questions: will it be the new form of social media, a blend of reality and SecondLife (an online multi-platform virtual world with halcyon days of 2006), with consumers buying virtual products for their virtual lives? Nike is betting on this, as it has bought a virtual shoe company (the mind spins) making NFTs of shoes. Will the metaverse consist of AR/VR interfaces with platforms set up by retailers, to enhance their physical presence? Will it help broaden the gamification market? Will new platforms emerge or will the existing ones dominate? How will firms be able to take their customer relationships and use and amplify them in the metaverse? I don’t have answers, but I am intrigued to watch from a cautious, physical distance.

2. We’ll see increased urgency in driving change

Vyla Rollins, Executive Director, LBS Leadership Institute, Executive Education Programme Director and Executive Coach

As 2022 unfolds, the biggest business trend we’ll encounter will be “strategic multi-tasking”. Organisations will be forced to re-fashion themselves in such a way to successfully respond to the wave of conditions created by the global pandemic and its knock-on effects – supply chain challenges, labour shortages, geopolitical developments, and more – whilst continuing to operate.

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Surviving requires embracing the fact that the conditions we are experiencing will continue, if not escalate, in the years to come. It also means accepting that organisations will need to adopt new ways of operating and facilitating internal change in order to stand a chance against these phenomena – in a way that they can not only survive, but thrive.

Needing to embrace the conditions we are experiencing is not a new realisation for many. That said, it is interesting to watch a significant number of organisations continue to deploy strategies to drive major organisational change that are fashioned on binary, linear, and cascade-oriented methodologies. Approaches that ultimately will not yield what they need to move towards, in terms of leadership behaviour, employee agency and engagement, stakeholder collaboration, and purpose-driven performance.

This year provides a great opportunity for organisations to make time to review their strategy formulation and execution efforts (especially reviewing the impact of global events on these) to ascertain if they’re using the most effective and engaging approaches to achieving the organisational shifts they aspire to. Hint: if you find that issues the organisation has been working to address for years still persist, then it’s likely you need to deploy an approach that, at the very least, involves a “whole systems” method to craft the way forward. An approach that cultivates the emergence of collective aspiration, energy and action, which has been shown to produce change in a variety of environments and cultures, and is informed by evidence-based insights on how change manifests for individuals, groups and organisations.

It’s also important to “bite the bullet” and accept that not everyone in the organisation will want to go on the specific change journey required. You may need to encourage them to push forward, no matter their level, influence, or length of service. Remember, resistance to change is fuelled when practices, behaviours, attitudes, and/or mindsets have been served to keep individuals in power, control, or “looking good”, or when their weaknesses are threatened. If change is not happening in a system, it is critical for those in positions of authority to commit to reflecting and acting on what they are doing, or not doing, that is contributing to change being blocked, or the status quo being maintained, in the systems they are a part of.

3. Creatives will flourish with the explosion of Web3

Gary Dushnitsky, Associate Professor of Strategy and Entrepreneurship

The confluence of Web3 and no-code tools can unleash exciting opportunities in the creator economy. The creator economy has been on the rise for over a decade, as no-code tools and platforms substantially altered the profile of current-day entrepreneurial creators. The advance of no-code tools facilitated a dramatic drop in the cost of launching an e-commerce business or harnessing one’s band of fans, leading to millions of individual and e-commerce offerings over the past few years. Moreover, no-code tools empower ‘non-techies’ to try their hands at entrepreneurship by giving a presence and robust offering that were previously the realm of individuals or teams with significant technological knowhow. This is clearly reflected in the fact that platforms such as Shopify, Wix and Patreon, enjoy multi-billion dollar valuations, which mirror the millions of participants they support.

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The pandemic has seen a new wave of growth for the creator economy – and the advent of Web3 has the potential of fuelling an even bigger wave. In the coming year, one should heed the confluence of Web3 and no-code tools that will be built specifically on – or for – it. There are unique attributes of Web3 that could be highly attractive to creators. Those can transform the creation, distribution, and monetization of entrepreneurial offerings. For example, as a decentralised online ecosystem based on blockchain, Web3 may offer new ways to showcase and manage the provenance of creative offerings. Easy-to-use tools that harness this feature may be particularly attractive to creative individuals. In fact, they may bring about a notable expansion of the entrepreneurial ecosystem as it broadens to include those who previously lacked access to technological or business skills.

Standing at the start of 2022, one can easily recognise the growth that no-code tools and platforms brought to the creator economy. The ultimate use-case for Web3 remains unclear at this point, but one exciting trend to watch in the coming year would be the application and implications of Web3 tools and thinking in (re-)shaping the creator economy.

4. Proactive and defensive strategies will continue

Julian Birkinshaw, Professor of Strategy and Entrepreneurship; Academic Director, Institute of Entrepreneurship and Private Capital

Adjusting to Covid-19, there will be further variants and plenty of scares along the way, all part of moving into a phase of living with an endemic disease. Fortunately, this means that full-on lockdowns will be a thing of the past, but some sectors, notably travel, hospitality and tourism, will continue to struggle. We can expect government intervention in our daily lives to be greater than before, particularly in regard to vaccinations and rules for travel. We can expect some of the changes in consumer behaviour caused by lockdown to endure, such as our willingness to talk to our doctor, bank manager or lawyer over Zoom. And the workplace may never be the same again, with most companies adopting some sort of hybrid model.

Inflation is back; current levels in Europe and North America are 4-5% and once inflationary pressures start, they are hard to contain. Interest rates will inevitably rise as well. There are some silver linings here, however; underfunded pensions around the world will finally get some relief. But for the most part, inflation is bad for business, because it creates uncertainty and reduces investment. And it's also uncharted territory for anyone less than 50 years old, as the last period of significant inflation was more than thirty years ago.

We’ll also see a shake up in big tech. There are two big changes coming in this world. One is a stock market correction – the so-called Buffett indicator (market cap/GDP ratio) is at an all-time high, far higher than it was before the Internet bubble burst in April 2000. The other is new and potentially punitive regulations: minimum corporate tax rates, enhancements to consumer privacy and data protection, competition policy requiring sell-offs and even break-ups. Policymakers in North America and Europe are emboldened by recent successes and hungry for change.

Protectionism will continue. Covid was an acute reminder that global supply chains are efficient but not resilient, so governments are now questioning their dependence on others, and reinvesting in local sources for medical equipment and drug manufacturing. There was already a trend away from global free trade before Covid, and it seems likely these protectionist tendencies will hold sway in the short to medium term, as governments seek to take care of their own citizens first. For those in the UK, don’t expect big trade deals with other parts of the world any time soon.

Overall it’s a gloomy – but not disastrous – picture. As I have written in How Incumbents Survive and Thrive for Harvard Business Review (Jan-Feb 2022), firms should be both proactive and defensive when dealing with external threats. So keep your eyes open for the new opportunities, but make sure to get your defences in order first. 2022 is a year of retrenchment – an opportunity to take stock, get the basics right, and position yourself for the next upturn.

5. ESG integration in venture capital will boom

Luisa Alemany, Associate Professor of Management Practice; Academic Director, Institute for Entrepreneurship and Private Capital

Environmental, Social and Governance (ESG) factors will be in the agenda of European, and perhaps RoW, venture capitalists for 2022, having been widely incorporated by different types of investors, including asset managers, institutional investors, pension funds and insurance companies. Last year, for example, up to 30th November, $649 billion had already been poured into ESG equity funds, over $100 billion more than in 2020 and thrice the amount in 2019. It is estimated that ESG funds now account for 10% of worldwide assets and that a third of all professionally managed assets, or roughly $30 trillion, are now subject to ESG criteria.

According to a 2018 study, more than 70% of institutional investors integrated ESG considerations into the selection and management of their investors. In the venture capital (VC) world, however, this is yet not happening. Investors in this asset class, that selects the most promising startups and supports them with capital and strategic guidance, the so called “limited partners”, have not yet imposed ESG factors to the venture capitalists. The same limited partners have, on the other hand, requested private equity funds (the same asset class as venture capital) to do so.

We face complex challenges often attributed to the enormous footprint of established businesses, from climate change to the loss of biodiversity, from the energy transition to healthcare and growing inequality within and across countries. Large companies are trying to become part of the solution. Despite being unencumbered by complex bureaucratic processes, young, fledgling ventures are better-positioned to break away from the status quo and be “born-ESG”. VC has been a major funding force behind disruptive, high-growth startups – this is why it is so important that they integrate ESG factors as part of their own business model, as and when they select and fund these companies. The impact of their investments in those startups, with ground-breaking business models that will be solving some of society's most pressing problems, is significant.

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In a recent study with my LBS colleagues Ioannis Ioannou and Olenka Kacperczyk, we witnessed that the focus on ESG integration among European venture capitalists (VCs) was growing. They were interested in discovering how to incorporate ESG into their portfolio companies and in their business models. It was action instead of reaction to a requirement by their investors. Interestingly, the same was not happening in the USA.

In a 2019 survey conducted by the European Investment Fund (EIF) on a sample of major European VCs, the main motivation for ESG engagement (75% of the VCs) was ethical or social responsibility considerations. Our interviews strongly indicate that the primary drivers of this change include: firstly, an increased awareness of how VC activities may impact the world’s more pressing challenges, such as climate change and social justice; secondly, the understanding of how adopting ESG can advance specific business goals, such as increasing sales, attracting top talent, and reducing operating risks; thirdly, a belief that ESG represent untapped market opportunities; and finally, conformity pressures, especially in light of the recent adoption of disclosure requirements, such as the Sustainable Finance Disclosure Regulation (SFDR) by the European Union.

According to the survey, the impact of ESG considerations in European VC funds was limited to a light-touch approach. As many as 50% of VCs, for example, only use negative screens to eliminate startups that fail to meet specific ESG criteria. Others have implemented a system that allows them to monitor the ESG status of their entire portfolio of ventures, as opposed to each startup separately. We believe 2022 will mark an important change; ESG objectives in the VC process will become the next frontier for the industry. Top European VC firms are already working on it, and there is no way back. There is still a long way to go, and several important questions remain unanswered, but some joint initiatives are currently taking place, such as the ESG_VC, which brings together some of the world’s leading VC firms. The peer pressure will accelerate this trend in 2022, making it the year of ESG in European VC.

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No-code and low-code tools facilitate an alternative path to growth.
Ecommerce startups using a low-code – namely, Shopify – raise a fraction of the investment compared to peers.
Despite this, Shopify-based startups exhibit a similar level of valuation-per-employee and deliver similar returns.
No-code and low-code tools may empower non-technical individuals to pursue entrepreneurial opportunities.

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Consumer behaviour
Time perception
Causal reasoning
Social perception

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\n

She teaches on the following programmes:

\n
\n

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Lucrezia Reichlin is a Professor of economics at the London Business School, an external fellow at the Brussels based think-tank Bruegel, and Chair of the group of the National Schools of Economics and Statistics (GENES) in Paris. She is a macroeconomist and econometrician.

She has pioneered methods for the economic analysis of large dimensional data and now-casting and co-founded the company now-casting limited in 2011. She was director general of research at the European Central Bank from 2005 to 2008. Professor Reichlin is a Fellow of the British Academy and the Econometric Society, an honorary international fellow of the American Economic Association, and a distinguished fellow of the CEPR.

She was a trustee of the International Financial Reporting Standard (IFRS) Foundation and she has led the work of the Foundation for the establishment of the International Sustainability Standards Board.

She is also a board member of several research institutions and a few commercial companies. She is the founder of the Ortygia Foundation, a non-profit organization committed to supporting female education in the South of Italy.

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stability","2019-10-22T12:00:00",["22610"],["31018"],{"sys":"31019"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"width":1140,"height":347},{"width":894,"height":502},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},[],{"sys":"31020"},"76e5a7a5-c3e6-46ca-88cc-1c499f5d1e37-col-0-c","2023-07-03T17:37:34.186Z","2023-07-04T02:43:21.035Z",{"sys":"31021"},{"sys":"31022"},["31023"],{"sys":"31024"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},[],{"sys":"31025"},"6626ba4e-34a9-4440-bb5b-bf53a00f3928-col-0-c","2023-07-03T17:37:46.783Z","2023-07-04T02:43:30.445Z",{"sys":"31026"},{"sys":"31027"},["31028"],{"sys":"31029"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},[],{"sys":"31030"},"fbfacd34-bde6-42cb-a6f5-afaf71a58c8c-col-0-c","2023-07-03T17:37:56.487Z","2023-07-04T02:43:39.726Z",{"sys":"31031"},{"sys":"31032"},["31033"],{"sys":"31034"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"width":1140,"height":346},{"width":896,"height":504},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},[],{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},[],{"sys":"31035"},"467f76ff-59ca-4844-b4ca-43da8f38c194-col-0-c","2023-07-03T22:55:31.309Z",{"sys":"31036"},{"sys":"31037"},["31038"],{"sys":"31039"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},[],{"sys":"31040"},"9830dc86-58b3-4804-8144-fb4de92ae587-col-0-c","2023-07-03T22:55:39.820Z",{"sys":"31041"},{"sys":"31042"},["31043"],{"sys":"31044"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},[],{"sys":"31045"},"acad6546-b9e5-4bed-af6b-48b362ecd384-col-0-c","2023-07-03T22:55:49.934Z",{"sys":"31046"},{"sys":"31047"},["31048"],{"sys":"31049"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},"//images.london.edu/hxo16fanegqh/1b45f1b3-6dcf-42df-ad60-535a0c214ea0-asset/f6791aa8a2880fdb0fbd0b9cbdb290cf/iie-lbsr-new-banner-medium.jpg",{"size":391068,"image":"31050"},"iie-lbsr-new-banner-medium.jpg",{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},"//images.london.edu/hxo16fanegqh/faae59eb-2d4f-4bce-9ce4-2cba867e34aa-asset/d437e2a7bca5bea6a3853982818211c5/iie-lbsr-new-banner-mobile.jpg",{"size":322382,"image":"31051"},"iie-lbsr-new-banner-mobile.jpg",{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9309"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"sys":"31052"},{"sys":"31053"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"30749"},{"tags":"31054"},{"space":"31055","id":"31056","type":"1903","createdAt":"31057","updatedAt":"31058","environment":"31059","revision":4,"contentType":"31060","locale":"1908"},{"referenceTitle":"21075","pageTitle":"21075","pageDescription":"31061","keywords":"31062","keyPhrase":"31063","secondaryPhrase":"31064","hideFromSearch":false,"doNotIndex":false,"includeInMegaNav":true,"includeInNavigation":true,"includeInSitemap":true},{"tags":"31065"},{"space":"31066","id":"31067","type":"1903","createdAt":"31068","updatedAt":"31068","environment":"31069","revision":1,"conten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career","Senior to C-suite",{"tags":"31082"},{"space":"31083","id":"31084","type":"1903","createdAt":"31085","updatedAt":"31086","environment":"31087","revision":3,"contentType":"31088","locale":"1908"},{"referenceTitle":"21075","title":"21075","bannerType":"12569","isLight":true,"description":"28651","desktopImage":"31089","videoLinkText":"31090","videoCode":"31091","isVimeoCode":false},{"metadata":"31092","sys":"31093","fields":"31094"},{"metadata":"31095","sys":"31096","fields":"31097"},{"metadata":"31098","sys":"31099","fields":"31100"},{"metadata":"31101","sys":"31102","fields":"31103"},{"metadata":"31104","sys":"31105","fields":"31106"},{"metadata":"31107","sys":"31108","fields":"31109"},{"metadata":"31110","sys":"31111","fields":"31112"},{"metadata":"31113","sys":"31114","fields":"31115"},{"metadata":"31116","sys":"31117","fields":"31118"},{"metadata":"31119","sys":"31120","fields":"31121"},{"metadata":"31122","sys":"31123","fields":"31124"},{"metadata":"31125","sys":"31126","fields":"31127"},{"metadata":"31128","sys":"31129","fields":"31130"},{"metadata":"31131","sys":"31132","fields":"31133"},{"metadata":"31134","sys":"31135","fields":"31136"},{"metadata":"31137","sys":"31138","fields":"31139"},{"metadata":"31140","sys":"31141","fields":"31142"},{"metadata":"31143","sys":"31144","fields":"31145"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

Strategic management (corporate entrepreneurship, corporate strategy, knowledge management)
Innovation (especially management innovation)
International management (foreign direct investment, global strategy).

",[],{"type":"5674","linkType":"1903","id":"31146"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

Research Awards

\n
Winner of the HBR Prize honouring the best Harvard Business Review article of the year, How Incumbents Survive and Thrive, 2022
\n
Honorary Doctoral Degree , Copenhagen Business School, 2018
\n
Fellow of the Academy of Social Scientists, 2015.
\n
\n
Ranked #39 in “Thinkers Fifty”2013, #42 in 2015, #45 2017.
\n
\n
Fellow of the British Academy, 2012.
\n
\n
Honorary Doctoral Degree, Stockholm School of Economics, September 2009.
\n
\n
Winner of JIBS “Decade Award” 2009, for the most influential article in Journal of International Business Studies in 1999.
\n
\n
Winner of Academy of Management Review best paper award 2008 for the article, “Management Innovation.”
\n
\n
Fellow of the Academy of International Business, 2008.
\n
\n
Senior Fellow of the Advanced Institute of Management (AIM), 2003-2006.
\n
\n
Finalist for 2004 best paper award in Academy of Management Journal
\n
\n
Finalist for 2004 best paper award in Sloan Management Review.
\n
\n
Finalist for best paper award in Academy of Management Executive in 1998.
\n
\n
Winner of the Barry Richman best doctoral dissertation award, 1996.
\n
\n
Finalist, Richard Farmer best doctoral dissertation in international business award, 1995.
\n

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Economics of innovation and entrepreneurship
Corporate strategy in knowledge industries
Venture capital
Crowd funding
Intellectual property rights

",[],{"type":"5674","linkType":"1903","id":"31273"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"11791"},"

Research Awards

\n
\n

\n
Strategic Management Society Emerging Scholar Award, 2013 ($5K)
\n
\n
London Business School Term Associate Professorship of Strategy and Entrepreneurship, 2012-2014.
\n
\n
Nokia Siemens Network Award for Best Paper in Technology Management, EURAM 2012.
\n
\n
London Business School Research and Materials Development Grant (£10k), 2012.
\n
\n
Chris Ingram Strategy, Entrepreneurship and Leadership Fund (£20k), 2010-11.
\n
\n
London Business School M Lab Grant (£3k), 2011.
\n
\n
London Business School Research and Materials Development Grant (£6k), 2010-11.
\n
\n
Outstanding Reviewer Award, Journal of Business Venturing, 2009.
\n
\n
Kaufman Junior Faculty Fellowship ($50k), 2009-2011.
\n
\n
Distinguished Paper Award (BPS Division).AoM, 2008
\n
\n
Sumantra Ghoshal Practice & Research Award (BPS Division).AoM, 2007
\n
\n
Best Paper Award, Israel Strategy Conference, 2007
\n
\n
Research Grant, Wharton Entrepreneurial Programs (WEP), 2004 - 2010.
\n
\n
Heizer Award for Best Dissertation (1st place; Ent.Division). AOM, 2005
\n
\n
Best Dissertation Award (1st place; TIM Division). AoM, 2005
\n
\n
Best Dissertation Award (Finalist, 1-of-5; BPS Division). AoM, 2005
\n

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Industry evolution and profit migration
Business model change
Strategy in changing environments
Corporate turnarounds and organisational transformation
Structural change and policy challenges

",[],{"type":"5674","linkType":"1903","id":"31366"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"width":1140,"height":346},{"width":896,"height":504},[],{"sys":"31367"},"23904ea0-d716-456f-8370-470d736c4768-col-0-c","2023-07-03T18:00:37.210Z",{"sys":"31368"},{"sys":"31369"},["31370"],{"sys":"31371"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},[],{"sys":"31372"},"6d26a613-32a6-4f34-b235-f309245683da-col-0-c","2023-07-03T18:00:47.231Z",{"sys":"31373"},{"sys":"31374"},["31375"],{"sys":"31376"},{"type":"5674","linkType":"9018","id":"9019"},{"id":"9020","type":"5674","linkType":"9021"},{"type":"5674","linkType":"9022","id":"9109"},["31377","31378","31379","31380","31381","31382","31383"],{"sys":"31384"},"edb29134-14ce-4b5f-b1e9-890d5821aeb9","2023-02-27T11:20:10.538Z","2024-06-18T11:58:12.735Z",{"sys":"31385"},{"sys":"31386"},"Venture capital: an ecosystem under threat?","think/iepc-venture-capital-an-ecosystem-under-threat",{"sys":"31387"},{"sys":"31388"},{"sys":"31389"},"Under proposed changes to US merger law, VC investees will be less likely to be bought out. 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Teaching portfolio

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Due to increased regional interest, LBS has included extra iterations of programmes for Middle East professionals. The programmes deliver all the content and insights from the global cohort, with the additional opportunity to network closely with peers working and living in the Middle East.",[],{"sys":"33439"},"1kObHLVkbKPLS5lGxFiBMf","2023-04-03T17:45:59.137Z","2023-04-05T08:48:50.279Z",{"sys":"33440"},{"sys":"33441"},"Our faculty","Our-faculty","Experts in the field","Access some of the world’s leading thinkers whose cutting-edge research in global business is grounded in real-world 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The fee for the programme is £9,900.*

The programme fee covers all required study materials, programme activities, as well as refreshments and most meals. It also includes access to a well-appointed gym with a swimming pool. It does not include accommodation.

We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.

For more information on what the programme fee covers, please speak to our Client Relationship Manager.

*Fees are subject to change.

Fees

The fee for the programme is £9,500.*

We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.

For more information on what the programme fee covers please speak to our Client Relationship Manager.
*Fees are subject to change.

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