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have not yet verified your email address, please click the verification link on the email we sent you.",[],[],{"sys":"9736"},"6s9jzGZfKU0Y0vBOFm4V5e","2023-06-20T08:25:36.290Z",{"sys":"9737"},{"sys":"9738"},"INFO_ACCOUNT_EXISTS_DEACTIVATED","The user exists, but their web account status is in a deactivated state. The user needs to re-activate and follow forgotten password path.",[],[],{"sys":"9739"},"2SIB0Ve3XXaFeD0TRhdOgX","2023-06-20T08:25:52.131Z","2023-10-18T22:21:12.841Z",{"sys":"9740"},{"sys":"9741"},"INFO_USER_ACCOUNT_ALREADY_EXIST","This email address has already been registered with London.edu or emba-global.com, please {{log_in}} to continue or {{recover_your_password}}.",[],[],{"sys":"9742"},"1KQLvXQhkD8XRkAifSi5Vd","2023-06-20T08:26:18.847Z","2024-02-02T08:50:15.047Z",{"sys":"9743"},{"sys":"9744"},"CRM_API_ERROR","There was an issue with saving information to your profile, our systems may be down please check back later",[],[],{"sys":"9745"},"4S1BcJHW4vP8idu48fCda6","2023-06-20T08:26:33.455Z","2024-02-16T15:46:09.700Z",{"sys":"9746"},{"sys":"9747"},"IDENTITY_API_ERROR","There was an issue with your account creation as our system might be down. Please try again later.",[],[],{"sys":"9748"},"vBEAmCPkQZYHVfK98DEeX","2023-06-21T09:16:19.046Z",{"sys":"9749"},{"sys":"9750"},"GENERIC_MESSAGE","Something went wrong, please try again.",[],[],{"sys":"9751"},"5BJaPjMLhktMbyZsNhwPPS","2023-09-19T05:02:27.366Z",{"sys":"9752"},{"sys":"9753"},"ERROR_JOBLEVEL_REQUIRED","The Job level/seniority is required.",[],[],{"sys":"9754"},"zuwxxnWQZX0c0hcvknoNN","2023-09-19T05:03:35.221Z",{"sys":"9755"},{"sys":"9756"},"ERROR_INVALID_JOB_LEVEL","The Job level (Seniority) does not exist.",[],[],{"sys":"9757"},"6NlQkPrzzwy6ICvYrVaoHw","2023-09-20T12:15:50.368Z",{"sys":"9758"},{"sys":"9759"},"ERROR_AWA_PERCENTILE_OUT_OF_RANGE","The AWA percentile is out of range. Must be 0 to 100",[],[],{"sys":"9760"},"5GDdtfqdq2aA3osPZfZD3I","2023-09-20T12:17:49.823Z",{"sys":"9761"},{"sys":"9762"},"ERROR_AWA_SCORE_OUT_OF_RANGE","The AWA score is out of range. Must be 0 to 5000",[],[],{"sys":"9763"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9764"},{"sys":"9765"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],[],{"sys":"9766"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9767"},{"sys":"9768"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],[],{"sys":"9769"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9770"},{"sys":"9771"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],[],{"sys":"9772"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9773"},{"sys":"9774"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],[],{"sys":"9775"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9776"},{"sys":"9777"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],[],{"sys":"9778"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9779"},{"sys":"9780"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],[],{"sys":"9781"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9782"},{"sys":"9783"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],[],{"sys":"9784"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9785"},{"sys":"9786"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. 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Must be 0 to 5000",[],[],{"sys":"9817"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9818"},{"sys":"9819"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],[],{"sys":"9820"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9821"},{"sys":"9822"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],[],{"sys":"9823"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9824"},{"sys":"9825"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],[],{"sys":"9826"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9827"},{"sys":"9828"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],[],{"sys":"9829"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9830"},{"sys":"9831"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],[],{"sys":"9832"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9833"},{"sys":"9834"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],[],{"sys":"9835"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9836"},{"sys":"9837"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],[],{"sys":"9838"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9839"},{"sys":"9840"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],[],{"sys":"9841"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9842"},{"sys":"9843"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],[],{"sys":"9844"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9845"},{"sys":"9846"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],[],{"sys":"9847"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9848"},{"sys":"9849"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],[],{"sys":"9850"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9851"},{"sys":"9852"},[],[],{"sys":"9853"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9854"},{"sys":"9855"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],[],{"sys":"9856"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9857"},{"sys":"9858"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],[],{"sys":"9859"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9860"},{"sys":"9861"},[],[],{"sys":"9862"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9863"},{"sys":"9864"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],[],{"sys":"9865"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9866"},{"sys":"9867"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],[],{"sys":"9868"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9869"},{"sys":"9870"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],[],{"sys":"9871"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9872"},{"sys":"9873"},"ERROR_INVALID_TITLE","The title does not exist.",[],[],{"sys":"9874"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9875"},{"sys":"9876"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],[],{"sys":"9877"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9878"},{"sys":"9879"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],[],{"sys":"9880"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9881"},{"sys":"9882"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],[],{"sys":"9883"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9884"},{"sys":"9885"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],[],{"sys":"9886"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9887"},{"sys":"9888"},[],[],{"sys":"9889"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9890"},{"sys":"9891"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],[],{"sys":"9892"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9893"},{"sys":"9894"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],[],{"sys":"9895"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9896"},{"sys":"9897"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],[],{"sys":"9898"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9899"},{"sys":"9900"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],[],{"sys":"9901"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9902"},{"sys":"9903"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],[],{"sys":"9904"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9905"},{"sys":"9906"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],[],{"sys":"9907"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9908"},{"sys":"9909"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],[],{"sys":"9910"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9911"},{"sys":"9912"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],[],{"sys":"9913"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9914"},{"sys":"9915"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],[],{"sys":"9916"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9917"},{"sys":"9918"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],[],{"sys":"9919"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9920"},{"sys":"9921"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],[],{"sys":"9922"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9923"},{"sys":"9924"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],[],{"sys":"9925"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9926"},{"sys":"9927"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],[],{"sys":"9928"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9929"},{"sys":"9930"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],[],{"sys":"9931"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9932"},{"sys":"9933"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],[],{"sys":"9934"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9935"},{"sys":"9936"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],[],{"sys":"9937"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9938"},{"sys":"9939"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],[],{"sys":"9940"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9941"},{"sys":"9942"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],[],{"sys":"9943"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9944"},{"sys":"9945"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. 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If you wish to have access to, erase, object to or restrict the processing of, transfer or have a query about your personal data.

Please address such requests to the Data Protection Officer, London Business School, Regent’s Park, London NW1 4SA or email: dpo@london.edu Further information about your rights is set out in our privacy policy, please visit: https://www.london.edu/about/london-business-school/policies-and-legislation/website-privacy-policy.

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In fast-changing industries like communications, having the right strategy is critical to success. Didier Bonnet and George Yip explain why business models and strategic planning must converge into strategic formulation.

$\"Strategy$

Business academics and consultants have been writing about formulating strategies in fast-moving technology-based industries for many years. Yet there is still great confusion today as to how strategy formulation really happens in industries experiencing high business and technological change.

\n
\nThe Internet era introduced a new term, business model, which, according to one author, provided not just a strategy but a “Web-based business model that promised wild profits in some distant future”. Today, with renewed hype around Web 2.0, both strategy and business model are again used indiscriminately, and this is not helpful for executives attempting to chart a course for their organization in increasingly complex environments. We believe the two terms are separate but complementary business concepts that can go a long way to putting some order in the process of strategy formulation. Our view is that strategy can be formulated both within an existing business model and when a company has to make a shift from one business model to another.
\n
\nThe communication industries – broadly defined as encompassing telecoms, media, entertainment and devices – present a very fertile ground to help clarify the relationship between strategy and business model. In recent years, these industries have experienced radical shifts in their structures leading to the introduction of new and disruptive business models. The nature of competition and the pace of technological innovation in the communication industries (together with the irreversible process of industry convergence, which is fast blurring historical boundaries and market definitions) offer one of the most complex environments for strategy formulation.

Strategy vs. business model

Today, strategy and business model are widely used terms, but there are still no single compelling definitions. Strategy is a long-term plan of actions aimed at achieving a particular objective or set of objectives. In his Harvard Business Review article “What is strategy?” (November-December, 1996), Michael Porter defined strategic positioning as having six elements: the right goal, a value proposition, a distinctive value chain, trade-offs, fit among strategy elements and continuity of direction.
\n
\n

Continue Reading in PDF Format . . .

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