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Must be 0 to 5000",[],{"sys":"9499"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9500"},{"sys":"9501"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9502"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9503"},{"sys":"9504"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9505"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9506"},{"sys":"9507"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9508"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9509"},{"sys":"9510"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9511"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9512"},{"sys":"9513"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9514"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9515"},{"sys":"9516"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9517"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9518"},{"sys":"9519"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9520"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9521"},{"sys":"9522"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9523"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9524"},{"sys":"9525"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9526"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9527"},{"sys":"9528"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9529"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9530"},{"sys":"9531"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9532"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9533"},{"sys":"9534"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9535"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9536"},{"sys":"9537"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9538"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9539"},{"sys":"9540"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9541"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9542"},{"sys":"9543"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9544"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9545"},{"sys":"9546"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9547"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9548"},{"sys":"9549"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9550"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9551"},{"sys":"9552"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9553"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9554"},{"sys":"9555"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9556"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9557"},{"sys":"9558"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9559"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9560"},{"sys":"9561"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9562"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9563"},{"sys":"9564"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9565"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9566"},{"sys":"9567"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9568"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9569"},{"sys":"9570"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9571"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9572"},{"sys":"9573"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9574"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9575"},{"sys":"9576"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9577"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9578"},{"sys":"9579"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9580"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9581"},{"sys":"9582"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9583"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9584"},{"sys":"9585"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9586"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9587"},{"sys":"9588"},[],{"sys":"9589"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9590"},{"sys":"9591"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9592"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9593"},{"sys":"9594"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9595"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9596"},{"sys":"9597"},[],{"sys":"9598"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9599"},{"sys":"9600"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9601"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9602"},{"sys":"9603"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9604"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9605"},{"sys":"9606"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9607"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9608"},{"sys":"9609"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9610"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9611"},{"sys":"9612"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9613"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9614"},{"sys":"9615"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9616"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9617"},{"sys":"9618"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9619"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9620"},{"sys":"9621"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9622"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9623"},{"sys":"9624"},[],{"sys":"9625"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9626"},{"sys":"9627"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9628"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9629"},{"sys":"9630"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9631"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9632"},{"sys":"9633"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9634"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9635"},{"sys":"9636"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9637"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9638"},{"sys":"9639"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9640"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9641"},{"sys":"9642"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9643"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9644"},{"sys":"9645"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9646"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9647"},{"sys":"9648"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9649"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9650"},{"sys":"9651"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9652"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9653"},{"sys":"9654"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9655"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9656"},{"sys":"9657"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9658"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9659"},{"sys":"9660"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9661"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9662"},{"sys":"9663"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9664"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9665"},{"sys":"9666"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9667"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9668"},{"sys":"9669"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9670"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9671"},{"sys":"9672"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9673"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9674"},{"sys":"9675"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9676"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9677"},{"sys":"9678"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9679"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9680"},{"sys":"9681"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. Must be 0 to 100",[],{"sys":"9682"},"3UFHKE2wqHZhIsfvgU46ec","2023-09-20T13:04:05.768Z",{"sys":"9683"},{"sys":"9684"},"ERROR_VERBAL_SCORE_OUT_OF_RANGE","The Verbal score is out of range. Must be 0 to 5000",[],{"sys":"9685"},"YrzxutLwEYJvMMrb2AYSa","2023-09-20T13:04:31.901Z",{"sys":"9686"},{"sys":"9687"},"ERROR_YEAR_OF_GRADUATION_OUT_OF_RANGE","The Year of graduation must be a year from 1930 to 3000.",[],{"sys":"9688"},"4eCYdHl8ik6HKotGL6anRq","2023-09-20T13:04:50.761Z",{"sys":"9689"},{"sys":"9690"},"ERROR_YEAR_OF_GRADUATION_REQUIRED","The Year of graduation is required.",[],{"sys":"9691"},"DnH6tUHnKOVOd9GJC3rjA","2023-09-20T13:05:13.358Z",{"sys":"9692"},{"sys":"9693"},"ERROR_YEAR_OF_STUDY_REQUIRED","The Year of study is required.",[],{"sys":"9694"},"2qYwY04QJcppST6EWS471t","2023-09-20T13:05:34.330Z",{"sys":"9695"},{"sys":"9696"},"ERROR_YEARS_OF_EXPERIENCE_OUT_OF_RANGE","The years of experience must be a value from 0 to 100",[],{"sys":"9697"},"3atweCJ5L2nslOEwS1rf3s","2023-09-20T13:05:53.133Z",{"sys":"9698"},{"sys":"9699"},"ERROR_YEARS_OF_EXPERIENCE_REQUIRED","The Years of experience is required.",[],{"sys":"9700"},"Bwd1VpqRqRawliuw8TRX5","2023-09-20T13:06:13.216Z",{"sys":"9701"},{"sys":"9702"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_OUT_OF_RANGE","The Years of Management experience must be a value from 0 to 100",[],{"sys":"9703"},"6S7Jth8itIvHWbXrDEwS9i","2023-09-20T13:06:31.737Z",{"sys":"9704"},{"sys":"9705"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_REQUIRED","The Years of Management experience is required.",[],{"sys":"9706"},"3AKafeCBrrWjNlkCBCIWKp","2023-09-20T13:06:51.374Z",{"sys":"9707"},{"sys":"9708"},"ERROR_WHAT_LED_YOU_REQUIRED","The what led you is required.",[],{"sys":"9709"},"4AymRWvShS9lWL3khCjq8E","2023-09-20T13:07:13.947Z",{"sys":"9710"},{"sys":"9711"},"USER_NOT_FOUND","The user identity was not found in the identity provider. (Perhaps when the User identity was deleted or modified in another session.)",[],{"sys":"9712"},"1Tx9Kcgq5FkwYAhHOzhjPF","2024-02-26T10:33:21.424Z",{"sys":"9713"},{"sys":"9714"},"ERROR_PERSONAL_INFO_IN_PASSWORD","Personal Information used in the Password.",[],{"sys":"9715"},"5o9NtycIy9yvecqP46LIKu","2024-03-13T14:23:45.687Z","2024-03-13T14:24:59.898Z",{"sys":"9716"},{"sys":"9717"},"ERROR_ERROR_GMAT_FOCUSTOTAL_SCORE_MUST_END_IN_FIVE","GMAT Focus total score should end with 5",[],{"sys":"9718"},"5o8KPcbDMJygf0kZomoZZ2","2024-03-13T16:17:08.949Z",{"sys":"9719"},{"sys":"9720"},"ERROR_GMAT_FOCUSTOTAL_SCORE_OUT_OF_RANGE","GMAT Focus total score range should be between 205–805",[],{"sys":"9721"},"6AW1mcaqnckiTqGoV79yqf","2024-04-08T12:01:39.499Z",{"sys":"9722"},{"sys":"9723"},"BROCHURE_NOT_FOUND","There is no brochure attached to this 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Please address such requests to the Data Protection Officer, London Business School, Regent’s Park, London NW1 4SA or email: dpo@london.edu Further information about your rights is set out in our privacy policy, please visit: https://www.london.edu/about/london-business-school/policies-and-legislation/website-privacy-policy.

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Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company.
\n $\"Segmentingwhenitmatters\"$ They propose an approach to map business activities at the segment level to make sure that complexity is only introduced when it really matters to customers.

When it comes to serving customers, businesses can move in one of two fundamental directions. They can standardize operations so that every customer receives the same options and treatment as every other customer. Think of Henry Ford in 1908 talking about the fabled Model T: “Any customer can have a car painted any colour that he wants so long as it is black.” On the other hand, a business can try to operate so that every customer is treated, to the greatest extent possible, as a unique individual – a market segment of one, if you will. Henry Ford, after all, could have tried to create a company that offered any colour car that a customer asked for – with operations split into colour-coded divisions ending with a corporation in chaos. While that second option makes for great marketing theory, it is, of course, impracticable for any company with a large number of customers. Nonetheless, we have witnessed on many occasions how segmentation champions inside companies have introduced unnecessary complexity and overcomplicated operations. The risk is perhaps greatest when a company makes the transition from a rudimentary segmentation model toward a more refined way of segmenting and servicing customers. In this situation, there is a clear risk that the pendulum swings too far and that business activities become overly segmented whether or not it actually matters to customers. This can result in fragmented operations driven more by the desire of segment champions to differentiate themselves internally within the organization than by actual customer needs.

Sensible segmentation

The degree of complexity required to deliver a company’s desired customer experience is directly linked to what we call the segment range and the degree of segment differentiation. Segment range is the number of different customer segments that the company actively targets while the degree of segment differentiation is the extent to which a company tailors its business activities to fit the exact requirements of a particular segment. The most segmented positioning option is what we call the portfolio strategy with full segment differentiation. To deliver this, the company fully differentiates all aspects of the customer experience by segment. This requires separate brand names, products and services and touch point experience. Hence, while Starwood Hotels & Resorts Worldwide operates St Regis, Sheraton, Westin and W Hotels, the customer experience is quite differentiated between the brands across a large number of factors. The complexity is the highest in this positioning option as it essentially requires separate operations to be fully implemented.
\n
\nA company can also select to implement a portfolio strategy with varying segment differentiation. This means targeting different segments while limiting complexity by cutting back on some elements that could be tailored at the segment level. An example of this occurs when a company launches a low-cost brand in which price might be the only real differentiator.
\n
\nA scaled-back version of the portfolio strategies mentioned above is the niche strategy with maximum differentiation for one segment. In this case, a company deliberately limits complexity by choosing to service only one customer segment and to gear all business activities towards delivering an experience tailored to the needs of the chosen segment. This is quite common for brands aimed at the luxury market, such as Aston Martin, Patek Philippe and Louis Vuitton.
\n
\nAt the other end of the spectrum is the nonsegmented mass market strategy. This is essentially Henry Ford’s one-size-fits-all approach. With this positioning option, customers are typically offered a good product at an attractive price, which makes them select the product over more segmented offerings that might genuinely suit them better but come at a higher price. Such practice occurs in diverse industries including low-cost airlines, fastfood restaurants, virtual mobile operators, VoIP phone operators and discount retailers.
\n
\nThere are two more options that should be mentioned. Consider the company that puts forth a core offering across segments with deep segment differentiation – or a core offering across segments with some segment specific differentiation. These two options are interesting to study because they deliberately seek to limit complexity by creating a strong core offering across segments together with segment specific differentiation. This means sharing some offer elements across segments (such as brand name and distribution channels) while other components (such as price, products and promotions) might be varied. This is quite common in the automotive industry; think of BMW and Toyota. It is worth noting that while this approach can work well across multiple segments, the core offer component makes it difficult to stretch this approach across a too-wide range of segments. Hence, Toyota created Lexus as a separate brand catering to the prestige market.
\n
\n

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How do boards manage the twin demands of their duties to shareholders and responsibilities towards the environment

In this episode of Leadership Playbook, David Jackson, former Company Secretary of BP, joins Tom Gosling, Executive Fellow at the London Business School for a lively discussion on the topic. Using the example of oil and gas companies, David and Tom explore the role of the board versus the CEO when it comes to strategy development. They also consider board responsibilities around maximizing shareholder value balanced against environmental questions. Finally, they look at the role of shareholder preferences, board duties, and ethics, when it comes to ESG.

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Delivering impact: insights from sustainability entrepreneurs

What does it take to launch and scale a sustainability-focused business? In this episode of Entrepreneurship Now, Jane Khedair, Executive Director of the Institute of Entrepreneurship and Private Capital at London Business School, is joined by a diverse panel of impact entrepreneurs, who discuss overcoming problems as a start-up business, their motivations and drivers, and how they accelerated their business development by collaborating with other stakeholders of society. Finally, they consider how to measure the social impact of their ventures, as well as looking at how to find the balance between impact and income.

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Leadership Playbook

When uncertainty is the norm and expectations of leaders are higher than ever, how can you equip yourself with what it takes to inspire your people while tackling big business challenges? London Business School faculty and special guests discuss everything from ethical leadership to effectively leading through disruption in this Think at London Business School series.

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Entrepreneurship Now

From starting up to scaling up, getting your team right to finding the funding you need: what’s it really like to run your own business? Successful founders of ventures reveal the highs and lows of the entrepreneurial journey in this series of interviews for Think at London Business School.

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Good Business

In today’s troubled world the best business leaders are looking beyond profit to purpose and making a positive impact. Join London Business School faculty, alumni and other experts as they explore the role of business in addressing the key challenges facing us all – from inequality to climate change. This series is brought to you by Think at London Business School.

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think ahead

How can you navigate the now and be prepared for what’s next? Listen in each month as we convene a panel of London Business School thought leaders and distinguished guests to debate and discuss a hot topic in the business world and beyond. Fresh perspectives on what matters most, brought to you by Think at London Business School.

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The Why Podcast

Every piece of academic research starts with a question to answer or puzzle to solve. Listen in as London Business School faculty describe how they set about making new discoveries on a subject they’re curious about, what their findings suggest and what the implications are for you and your business. A Think at London Business School podcast.

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What We Did Next

What We Did Next is a Think at London Business School podcast series that features two alumni in conversation about their lives and careers. If you would like to take part in a future episode, please get in touch.

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think ahead is London Business School’s event and podcast series, in which London Business School’s leading faculty and other global experts explore today’s big business issues, giving you future-focused, actionable insights. Our world-class speakers come together to discuss a wide range of relevant topics, including sustainability, AI and the economy

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Subscribe to think ahead podcasts

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