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Remaining innovative through good and bad times

In this brief video, Rajesh Chandy looks at what managers need to do to remain innovative through both difficult and prosperous times

Rajesh Chandy

23 November 2010

Entrepreneurship Innovation

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He says the key is to focus on the future, something that research has found is surprisingly rare among CEOs.

Authors

Rajesh Chandy

Professor of Marketing; Tony and Maureen Wheeler Chair in Entrepreneurship; Academic Director, Wheeler Institute for Business and Development

He teaches on the following programmes:

Market Driving Strategies
MBA

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