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Pricing solutions to Bhutan's sustainable tourism policy

High Value, Low Volume’ tourism has been Bhutan’s motto. Nader Tavassoli looks at how their tourist tax affects this


Discover fresh perspectives and research insights from LBS

“We are targeting mindful travellers who are sensitive to our culture, environment and aspirations. Although our policy is ‘High Value, Low Volume’, that was getting derailed.”

“The new Bhutan brand is exciting – and so different from anything else”


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