Pop Helen Edward's new book onto your reading list
Richard Hytner, Adjunct Professor of Marketing, delves into Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes
Discover fresh perspectives and research insights from LBS
“Marketers and business leaders would be wise to confront, evaluate and embrace the strangeness of behaviours, ideas and ways of life at the fringes”
“It is precisely their strangeness and our resistance to them that makes apparent weirdness so fertile for idea exploration”
