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Please try again later.",[],{"sys":"9583"},"vBEAmCPkQZYHVfK98DEeX","2023-06-21T09:16:19.046Z",{"sys":"9584"},{"sys":"9585"},"GENERIC_MESSAGE","Something went wrong, please try again.",[],{"sys":"9586"},"5BJaPjMLhktMbyZsNhwPPS","2023-09-19T05:02:27.366Z",{"sys":"9587"},{"sys":"9588"},"ERROR_JOBLEVEL_REQUIRED","The Job level/seniority is required.",[],{"sys":"9589"},"zuwxxnWQZX0c0hcvknoNN","2023-09-19T05:03:35.221Z",{"sys":"9590"},{"sys":"9591"},"ERROR_INVALID_JOB_LEVEL","The Job level (Seniority) does not exist.",[],{"sys":"9592"},"6NlQkPrzzwy6ICvYrVaoHw","2023-09-20T12:15:50.368Z",{"sys":"9593"},{"sys":"9594"},"ERROR_AWA_PERCENTILE_OUT_OF_RANGE","The AWA percentile is out of range. Must be 0 to 100",[],{"sys":"9595"},"5GDdtfqdq2aA3osPZfZD3I","2023-09-20T12:17:49.823Z",{"sys":"9596"},{"sys":"9597"},"ERROR_AWA_SCORE_OUT_OF_RANGE","The AWA score is out of range. Must be 0 to 5000",[],{"sys":"9598"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9599"},{"sys":"9600"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9601"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9602"},{"sys":"9603"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9604"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9605"},{"sys":"9606"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9607"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9608"},{"sys":"9609"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9610"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9611"},{"sys":"9612"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9613"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9614"},{"sys":"9615"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9616"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9617"},{"sys":"9618"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9619"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9620"},{"sys":"9621"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9622"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9623"},{"sys":"9624"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9625"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9626"},{"sys":"9627"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9628"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9629"},{"sys":"9630"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9631"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9632"},{"sys":"9633"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9634"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9635"},{"sys":"9636"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9637"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9638"},{"sys":"9639"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9640"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9641"},{"sys":"9642"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9643"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9644"},{"sys":"9645"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9646"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9647"},{"sys":"9648"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9649"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9650"},{"sys":"9651"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9652"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9653"},{"sys":"9654"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9655"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9656"},{"sys":"9657"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9658"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9659"},{"sys":"9660"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9661"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9662"},{"sys":"9663"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9664"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9665"},{"sys":"9666"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9667"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9668"},{"sys":"9669"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9670"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9671"},{"sys":"9672"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9673"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9674"},{"sys":"9675"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9676"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9677"},{"sys":"9678"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9679"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9680"},{"sys":"9681"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9682"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9683"},{"sys":"9684"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9685"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9686"},{"sys":"9687"},[],{"sys":"9688"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9689"},{"sys":"9690"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9691"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9692"},{"sys":"9693"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9694"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9695"},{"sys":"9696"},[],{"sys":"9697"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9698"},{"sys":"9699"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9700"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9701"},{"sys":"9702"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9703"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9704"},{"sys":"9705"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9706"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9707"},{"sys":"9708"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9709"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9710"},{"sys":"9711"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9712"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9713"},{"sys":"9714"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9715"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9716"},{"sys":"9717"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9718"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9719"},{"sys":"9720"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9721"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9722"},{"sys":"9723"},[],{"sys":"9724"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9725"},{"sys":"9726"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9727"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9728"},{"sys":"9729"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9730"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9731"},{"sys":"9732"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9733"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9734"},{"sys":"9735"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9736"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9737"},{"sys":"9738"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9739"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9740"},{"sys":"9741"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9742"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9743"},{"sys":"9744"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9745"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9746"},{"sys":"9747"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9748"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9749"},{"sys":"9750"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9751"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9752"},{"sys":"9753"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9754"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9755"},{"sys":"9756"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9757"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9758"},{"sys":"9759"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9760"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9761"},{"sys":"9762"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9763"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9764"},{"sys":"9765"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9766"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9767"},{"sys":"9768"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9769"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9770"},{"sys":"9771"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9772"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9773"},{"sys":"9774"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9775"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9776"},{"sys":"9777"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9778"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9779"},{"sys":"9780"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. Must be 0 to 100",[],{"sys":"9781"},"3UFHKE2wqHZhIsfvgU46ec","2023-09-20T13:04:05.768Z",{"sys":"9782"},{"sys":"9783"},"ERROR_VERBAL_SCORE_OUT_OF_RANGE","The Verbal score is out of range. Must be 0 to 5000",[],{"sys":"9784"},"YrzxutLwEYJvMMrb2AYSa","2023-09-20T13:04:31.901Z",{"sys":"9785"},{"sys":"9786"},"ERROR_YEAR_OF_GRADUATION_OUT_OF_RANGE","The Year of graduation must be a year from 1930 to 3000.",[],{"sys":"9787"},"4eCYdHl8ik6HKotGL6anRq","2023-09-20T13:04:50.761Z",{"sys":"9788"},{"sys":"9789"},"ERROR_YEAR_OF_GRADUATION_REQUIRED","The Year of graduation is required.",[],{"sys":"9790"},"DnH6tUHnKOVOd9GJC3rjA","2023-09-20T13:05:13.358Z",{"sys":"9791"},{"sys":"9792"},"ERROR_YEAR_OF_STUDY_REQUIRED","The Year of study is required.",[],{"sys":"9793"},"2qYwY04QJcppST6EWS471t","2023-09-20T13:05:34.330Z",{"sys":"9794"},{"sys":"9795"},"ERROR_YEARS_OF_EXPERIENCE_OUT_OF_RANGE","The years of experience must be a value from 0 to 100",[],{"sys":"9796"},"3atweCJ5L2nslOEwS1rf3s","2023-09-20T13:05:53.133Z",{"sys":"9797"},{"sys":"9798"},"ERROR_YEARS_OF_EXPERIENCE_REQUIRED","The Years of experience is required.",[],{"sys":"9799"},"Bwd1VpqRqRawliuw8TRX5","2023-09-20T13:06:13.216Z",{"sys":"9800"},{"sys":"9801"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_OUT_OF_RANGE","The Years of Management experience must be a value from 0 to 100",[],{"sys":"9802"},"6S7Jth8itIvHWbXrDEwS9i","2023-09-20T13:06:31.737Z",{"sys":"9803"},{"sys":"9804"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_REQUIRED","The Years of Management experience is required.",[],{"sys":"9805"},"3AKafeCBrrWjNlkCBCIWKp","2023-09-20T13:06:51.374Z",{"sys":"9806"},{"sys":"9807"},"ERROR_WHAT_LED_YOU_REQUIRED","The what led you is required.",[],{"sys":"9808"},"4AymRWvShS9lWL3khCjq8E","2023-09-20T13:07:13.947Z",{"sys":"9809"},{"sys":"9810"},"USER_NOT_FOUND","The user identity was not found in the identity provider. 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Please log in.",{"type":"5660","linkType":"9012","id":"9013"},{"id":"9014","type":"5660","linkType":"9015"},{"type":"5660","linkType":"9016","id":"9082"},{},[],"London Business School takes your privacy seriously. We may process your personal information for carefully considered, specific purposes which enable us to enhance our services and benefit our customers. Please note that by subscribing now you may from time to time receive other emails from LBS about events or other activities that we think might interest you. ","text",{"uri":"6063"},["11738"],"hyperlink",{},[]," to learn more.",{},[],"We hope you enjoy our thought leadership.",{},[],{},[],{"uri":"6063"},["11739"],{},[],{},[],"We have added your email address to our mailing list and we hope you enjoy our thought leadership.\n\n",{},[],{},[],{},[],"\n\n ",{"uri":"10203"},["11740","11741"],{},[],{"type":"5660","linkType":"9012","id":"9013"},{"id":"9014","type":"5660","linkType":"9015"},"//images.london.edu/hxo16fanegqh/5949b9bf-e332-43d7-82d1-c7a17e3345d0-asset/fd57c55e1428f68ee642185033f754ec/subscribe_image_desktop-5949b9bfe33243d782d1c7a17e3345d0.png",{"size":33087,"image":"11742"},"subscribe_image_desktop-5949b9bfe33243d782d1c7a17e3345d0.png",{"type":"5660","linkType":"9012","id":"9013"},{"id":"9014","type":"5660","linkType":"9015"},{"type":"5660","linkType":"9016","id":"9082"},{},[],"Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: ",{},["11743"],"https://london.edu/my-profile-preferences",{},[]," or by unsubscribing through the link provided in our emails. ",{"uri":"11744"},["11745"],{},[]," for more information on your rights.",{"type":"5660","linkType":"9012","id":"9013"},{"id":"9014","type":"5660","linkType":"9015"},"//images.london.edu/hxo16fanegqh/59DJwWjhA33zDMRDgVhmUx/52847efe213e28744e3db1520db0f408/lbs.png",{"size":78311,"image":"11746"},"lbs.png","errorMessages",{"width":974,"height":296},{"width":896,"height":504},{"type":"5660","linkType":"9012","id":"9013"},{"id":"9014","type":"5660","linkType":"9015"},{"type":"5660","linkType":"9016","id":"11747"},"
\n

He teaches on the following programmes:

\n
\n

Developing Strategy for Value Creation
MBA
Exploiting Disruption in a Digital World

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Michael G Jacobides (see www.jacobides.com) is the Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School. His work, which has received the Sloan Foundation Award, has appeared in the top academic journals such as SMJ, AMJ, AMR, OrgSci and Industrial & Corporate Change, where he is a co-Editor. He studies industry evolution, value migration, firm boundaries and organization design. His recent work has shed light on the emergence and development of digital platforms and ecosystems and has looked at the strategic and policy issues this raises. He has visited Harvard, NYU, Cambridge, Imperial, Bocconi and Wharton, where he obtained his PhD, after studying at Athens, Cambridge and Stanford. He is the Chief Expert Advisor on the Digital Economy at the Hellenic Competition Commission and a co-author of the WEF’s White Paper on Digital Platforms and Ecosystems. He is also a Visiting Scholar at the New York Fed, working on the shifting business model of financial intermediation.

Michael is the Lead Advisor of EvolutionLtd and an Academic Advisor to the Boston Consulting Group. A winner of the 2018 Theory to Practice Award from the StrategieForum, he was selected in 2019 as one of the Thinkers50. He writes for HBR, SMR and Forbes.com, and has appeared at the FT, CNN and BBC. He works on thought leadership with consultants such as McKinsey, IDEO, Accenture, PwC, Deloitte, Keystone and ECSi, and on strategy with corporates such as Haier, Huawei, MasMovil, Vodafone, Nokia, SAP, Enel, Santander, Helvetia, Zurich, CS, Airbus, DeBeers, Burberry, MerckSerono and the NHS. He served on the Global Agenda Council of the World Economic Forum and has presented at the Davos Annual meetings.

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Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

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Ecosystems are not a fad or a sexy buzzword. They reflect a true paradigm shift in business. They are a genuinely new organisational form: fluid networks of organisations combining to deliver bundles of products and services in new and unfamiliar ways. And just like the step from single- to multi-cell organisms in nature, they represent a profound evolutionary shift.

Ecosystems have both enabled and resulted from big changes in the ways we consume and produce. Who would have imagined, even a few years ago, that you would be able to buy coffee with a phone, or ask your stereo or your fridge to order groceries?

As technology and regulatory change blur the boundaries between products and services, producers and consumers, organisations and markets, it no longer makes sense to think in terms of traditional industrial sectors and categories. Business ambition, strategy, organisational behaviour and policy will all need a rethink.

So the hype about ecosystems is justified, but their complexity brings challenges. Some of these are becoming clearer: recent academic research maps out what ecosystems look like, a joint project with BCG explores the myths and realities around them, and a WEF White Paper sets out the basic rules of the game and the major strategic implications.

Where do people come into the picture? One of the biggest challenges for leaders in this unfamiliar new world will be to reimagine themselves and how they relate to the world around them.

Adapting to a new world order

Humans have always thought of themselves as the bright centre of the universe, with other individuals and institutions ranged in near or distant orbits around us. For CEOs of large companies, that may be even more true. In a dog-eat-dog world, you don’t get to the top without ambition, self-confidence and a sense that you deserve to be in control.

Unfortunately, managing in ecosystems requires very different qualities – perhaps even a new set of corporate leaders. This is the result of new demands placed on organisations, and those who manage them.

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