Lessons from the leading edge

 Alex’s passion is building businesses that can understand what people want and use that understanding to drive better and more relevant experience for users, resulting in more profits for clients.

His current company, Cognitive Match, creates real-time optimisation software, ground-breaking technology that applies science from the worlds of psychology and artificial intelligence to the online channel.

Here he shares some of his experience as a veteran entrepreneur in the field of leading-edge technology.

This is taken from the student run TELL series