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From crisis to innovation: healthcare in 2021

Ghada Elkhodiry EMBA2021 on the digital transformations sweeping the pharmaceutical industry


Discover fresh perspectives and research insights from LBS

“COVID-19 meant we had to work collectively to fight the pandemic. Organisations started to pool resources with their competitors.”

“2020 has been game-changing for the industry, but also the larger public.”

“We always talk about dealing with disruption – COVID-19 took that from an idea in our textbooks to something we were dealing with first-hand.”


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