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Please try again later.",[],{"sys":"9574"},"vBEAmCPkQZYHVfK98DEeX","2023-06-21T09:16:19.046Z",{"sys":"9575"},{"sys":"9576"},"GENERIC_MESSAGE","Something went wrong, please try again.",[],{"sys":"9577"},"5BJaPjMLhktMbyZsNhwPPS","2023-09-19T05:02:27.366Z",{"sys":"9578"},{"sys":"9579"},"ERROR_JOBLEVEL_REQUIRED","The Job level/seniority is required.",[],{"sys":"9580"},"zuwxxnWQZX0c0hcvknoNN","2023-09-19T05:03:35.221Z",{"sys":"9581"},{"sys":"9582"},"ERROR_INVALID_JOB_LEVEL","The Job level (Seniority) does not exist.",[],{"sys":"9583"},"6NlQkPrzzwy6ICvYrVaoHw","2023-09-20T12:15:50.368Z",{"sys":"9584"},{"sys":"9585"},"ERROR_AWA_PERCENTILE_OUT_OF_RANGE","The AWA percentile is out of range. Must be 0 to 100",[],{"sys":"9586"},"5GDdtfqdq2aA3osPZfZD3I","2023-09-20T12:17:49.823Z",{"sys":"9587"},{"sys":"9588"},"ERROR_AWA_SCORE_OUT_OF_RANGE","The AWA score is out of range. Must be 0 to 5000",[],{"sys":"9589"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9590"},{"sys":"9591"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9592"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9593"},{"sys":"9594"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9595"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9596"},{"sys":"9597"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9598"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9599"},{"sys":"9600"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9601"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9602"},{"sys":"9603"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9604"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9605"},{"sys":"9606"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9607"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9608"},{"sys":"9609"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9610"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9611"},{"sys":"9612"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9613"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9614"},{"sys":"9615"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9616"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9617"},{"sys":"9618"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9619"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9620"},{"sys":"9621"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9622"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9623"},{"sys":"9624"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9625"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9626"},{"sys":"9627"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9628"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9629"},{"sys":"9630"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9631"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9632"},{"sys":"9633"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9634"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9635"},{"sys":"9636"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9637"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9638"},{"sys":"9639"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9640"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9641"},{"sys":"9642"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9643"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9644"},{"sys":"9645"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9646"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9647"},{"sys":"9648"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9649"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9650"},{"sys":"9651"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9652"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9653"},{"sys":"9654"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9655"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9656"},{"sys":"9657"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9658"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9659"},{"sys":"9660"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9661"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9662"},{"sys":"9663"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9664"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9665"},{"sys":"9666"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9667"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9668"},{"sys":"9669"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9670"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9671"},{"sys":"9672"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9673"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9674"},{"sys":"9675"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9676"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9677"},{"sys":"9678"},[],{"sys":"9679"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9680"},{"sys":"9681"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9682"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9683"},{"sys":"9684"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9685"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9686"},{"sys":"9687"},[],{"sys":"9688"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9689"},{"sys":"9690"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9691"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9692"},{"sys":"9693"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9694"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9695"},{"sys":"9696"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9697"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9698"},{"sys":"9699"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9700"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9701"},{"sys":"9702"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9703"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9704"},{"sys":"9705"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9706"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9707"},{"sys":"9708"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9709"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9710"},{"sys":"9711"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9712"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9713"},{"sys":"9714"},[],{"sys":"9715"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9716"},{"sys":"9717"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9718"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9719"},{"sys":"9720"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9721"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9722"},{"sys":"9723"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9724"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9725"},{"sys":"9726"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9727"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9728"},{"sys":"9729"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9730"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9731"},{"sys":"9732"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9733"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9734"},{"sys":"9735"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9736"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9737"},{"sys":"9738"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9739"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9740"},{"sys":"9741"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9742"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9743"},{"sys":"9744"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9745"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9746"},{"sys":"9747"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9748"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9749"},{"sys":"9750"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9751"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9752"},{"sys":"9753"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9754"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9755"},{"sys":"9756"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9757"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9758"},{"sys":"9759"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9760"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9761"},{"sys":"9762"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9763"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9764"},{"sys":"9765"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9766"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9767"},{"sys":"9768"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9769"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9770"},{"sys":"9771"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. Must be 0 to 100",[],{"sys":"9772"},"3UFHKE2wqHZhIsfvgU46ec","2023-09-20T13:04:05.768Z",{"sys":"9773"},{"sys":"9774"},"ERROR_VERBAL_SCORE_OUT_OF_RANGE","The Verbal score is out of range. Must be 0 to 5000",[],{"sys":"9775"},"YrzxutLwEYJvMMrb2AYSa","2023-09-20T13:04:31.901Z",{"sys":"9776"},{"sys":"9777"},"ERROR_YEAR_OF_GRADUATION_OUT_OF_RANGE","The Year of graduation must be a year from 1930 to 3000.",[],{"sys":"9778"},"4eCYdHl8ik6HKotGL6anRq","2023-09-20T13:04:50.761Z",{"sys":"9779"},{"sys":"9780"},"ERROR_YEAR_OF_GRADUATION_REQUIRED","The Year of graduation is required.",[],{"sys":"9781"},"DnH6tUHnKOVOd9GJC3rjA","2023-09-20T13:05:13.358Z",{"sys":"9782"},{"sys":"9783"},"ERROR_YEAR_OF_STUDY_REQUIRED","The Year of study is required.",[],{"sys":"9784"},"2qYwY04QJcppST6EWS471t","2023-09-20T13:05:34.330Z",{"sys":"9785"},{"sys":"9786"},"ERROR_YEARS_OF_EXPERIENCE_OUT_OF_RANGE","The years of experience must be a value from 0 to 100",[],{"sys":"9787"},"3atweCJ5L2nslOEwS1rf3s","2023-09-20T13:05:53.133Z",{"sys":"9788"},{"sys":"9789"},"ERROR_YEARS_OF_EXPERIENCE_REQUIRED","The Years of experience is required.",[],{"sys":"9790"},"Bwd1VpqRqRawliuw8TRX5","2023-09-20T13:06:13.216Z",{"sys":"9791"},{"sys":"9792"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_OUT_OF_RANGE","The Years of Management experience must be a value from 0 to 100",[],{"sys":"9793"},"6S7Jth8itIvHWbXrDEwS9i","2023-09-20T13:06:31.737Z",{"sys":"9794"},{"sys":"9795"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_REQUIRED","The Years of Management experience is required.",[],{"sys":"9796"},"3AKafeCBrrWjNlkCBCIWKp","2023-09-20T13:06:51.374Z",{"sys":"9797"},{"sys":"9798"},"ERROR_WHAT_LED_YOU_REQUIRED","The what led you is required.",[],{"sys":"9799"},"4AymRWvShS9lWL3khCjq8E","2023-09-20T13:07:13.947Z",{"sys":"9800"},{"sys":"9801"},"USER_NOT_FOUND","The user identity was not found in the identity provider. (Perhaps when the User identity was deleted or modified in another session.)",[],{"sys":"9802"},"1Tx9Kcgq5FkwYAhHOzhjPF","2024-02-26T10:33:21.424Z",{"sys":"9803"},{"sys":"9804"},"ERROR_PERSONAL_INFO_IN_PASSWORD","Personal Information used in the Password.",[],{"sys":"9805"},"5o9NtycIy9yvecqP46LIKu","2024-03-13T14:23:45.687Z","2024-03-13T14:24:59.898Z",{"sys":"9806"},{"sys":"9807"},"ERROR_ERROR_GMAT_FOCUSTOTAL_SCORE_MUST_END_IN_FIVE","GMAT Focus total score should end with 5",[],{"sys":"9808"},"5o8KPcbDMJygf0kZomoZZ2","2024-03-13T16:17:08.949Z",{"sys":"9809"},{"sys":"9810"},"ERROR_GMAT_FOCUSTOTAL_SCORE_OUT_OF_RANGE","GMAT Focus total score range should be between 205–805",[],{"sys":"9811"},"6AW1mcaqnckiTqGoV79yqf","2024-04-08T12:01:39.499Z",{"sys":"9812"},{"sys":"9813"},"BROCHURE_NOT_FOUND","There is no brochure attached to this 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Please address such requests to the Data Protection Officer, London Business School, Regent’s Park, London NW1 4SA or email: dpo@london.edu Further information about your rights is set out in our privacy policy, please visit: https://www.london.edu/about/london-business-school/policies-and-legislation/website-privacy-policy.

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When Hein Knaapen, Chief Human Resources Officer at ING, took part in a panel discussion at London Business School’s HR Strategy Forum in February, he said something striking while discussing how established businesses can best compete in an increasingly digital age. ING’s biggest competitor, Knaapen said, is not a bank at all: these are Amazon and other big techs, platforms that are now often behemoths selling an ever-expanding range of consumer goods.
\n
\nTo understand the context of Knaapen’s remark, we need to know something of ING’s recent history. The Dutch banking giant was founded in 1991 as a merger of an insurance firm, Nationale-Nederlanden and a bank, NMB Postbank Group. It quickly grew into a firm with a global reach, employing 51,000 staff and offering retail and wholesale banking to customers in more than 40 countries.
\n
\nDuring the financial crisis of 2008, ING received financial support from the Dutch government and as a result the EU required it to sell off a number of its businesses. When Ralph Hamers took over as CEO in 2013, he decided to go back to first principles. Unlike his predecessor, Hamers was a banker. Says Knaapen, “He brought us back to banking and started thinking about what we are for in life.” The Think Forward strategy was launched in 2014.
\n
\nThe strategy is transforming the bank through, amongst other notable changes, an €800 million (£706 million) investment in digital processes. When complete, it will mean that ING’s banks in every country will use standardised infrastructure, data and support, both making the bank’s operations more efficient and making it as easy as possible for ING’s customers anywhere in the world to do business with the bank. Mobile banking will be as simple and straightforward as banking from the desktop.

\n
\n

Clarifying purpose and direction

\n
\n

Since the strategy was launched, ING has attracted around three million new customers. In some ways, the bank’s 2008 problems have brought some good things, says Knaapen: “While it hasn’t been easy, the bank is now clear about where it wants to go: “This was a very difficult period but it has helped us lay the foundation of where we are now.”
\n
\nThis all helps explain why Knaapen, quoting Hamers, says he sees a company like Amazon as ING’s main competitor. “Looking at the platform they have created, they have become brilliant at offering customers, at a low cost, almost anything they’re looking for. What Hamers sees is that it will be reasonably easy for them to venture into what banking is about as well.
\n
\n“If we compare ourselves to the conventional banks, there are banks that do that better than we do, and there are banks that do a worse job than we do, but that’s not where the real competition of the future sits.” It’s Amazon’s use of a platform as a “convenient vehicle for a user to get access to everything they need” that gives it a huge competitive edge.
\n
\nPart of ING’s digital offer, Knaapen adds, will be about tackling cost. He felt that his fellow panellists were wrong to prioritise innovation above cost reduction: \"Unless you are in such a niche that you can really make huge margins, the innovation we will bring about will be a great customer experience at a low price.”
\n
\nIn an increasingly difficult economic environment, however, all ING’s competitors want to provide better online services. What is different about ING? The answer, says Knaapen, lies in its historical predisposition towards “innovation, learning, curiosity”. Despite the financial crisis troubles of 2008, he adds, the bank “has been able to keep that alive, that fundamental capability to look around and to incorporate innovation into our main operation”.
\n
\nThat innovation includes arrangements with more than 140 fintech firms that will enable ING to integrate the most up-to-date technological developments into its main operation.
\n
\nThe more important challenge – aimed at making ING as nimble as possible – is “how to make sure that in the back, our standardisation increases, so we can be much more flexible about making changes. If you standardise your processes and platforms, that will enable you to change much more quickly than when it’s a messy plethora of processes or systems.”
\n
\nSo, given Knaapen’s role as head of HR, what can the HR function do to help ING make the necessary changes? There are two levers, he says: “One lever is that we will bring together all our local HR admin into a global people’s services organisation, which is there for all the transactional needs of the employee; it is admin, but delivers in such a way that it creates a differentiating employee experience that builds engagement. It’s about giving people the feeling that they’re being cared for.”
\n
\nThe second lever is the business partner network. At ING, an HR business partner is responsible for coaching and mentoring the leadership and management capabilities in one particular part of the business: “We think HR directors should be unburdened from case management, from admin, from servicing, because that's being taken care of by other parts of the HR function. They can fully focus on their most important responsibility, which is to create better managers and greater leaders.” In this, ING partnered with LBS, who are delivering an ING-customised programme, the Think Forward Leadership Experience to the bank’s managers, 6,000 of them, both senior and junior, from around the world.
\n
\nOne of the themes hotly debated by the panel and audience at the LBS HR Strategy Forum was how businesses should nurture the leadership skills of millennials, who are seen to be less tolerant of hierarchy, have a greater expectation of personal fulfilment and display a reluctance to remain in one job for very long. Knaapen thinks that these traits have been exaggerated, and that most are a function of age rather than generation. By the time they reach 35 and have a mortgage and family, he thinks, they will be prepared to settle down.
\n
\nIn any case, Knaapen is not convinced that staff turnover is necessarily a bad thing. Currently ING’s attrition rate is 3%–4% a year, he adds. He believes that an organisation needs to be vitalized all the time. “I really think developing your staff and bringing in new people is one of the vital ways in which you stay sensitive to your environment,” he says.
\n
\nKnaapen is very clear that if ING is to succeed in this hyper competitive marketplace, it needs to focus on developing a range of leadership styles: “In order to be nimble you need a diversity of leadership, since different circumstances and different parts of the bank require different leadership. The sort of leadership you need in the back office, where standardisation and continuous improvement are important, is probably a different sort of leadership to what you need in the front office, where deep responsiveness to the customer is essential.”
\n
\nAs HR chief, Knaapen knows that a large part of his role is supporting ING to meet this challenge: “You can’t take leadership capability for granted – you really have to work hard on building it.”

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